How to Get the Most Out of LinkedIn Pages

Comment

How to Get the Most Out of LinkedIn Pages

To most, LinkedIn is just a simple place to show your experience and hopefully get noticed by a recruiter, but from from a B2B perspective there is so much more to the social media platform. We breakdown the types of LinkedIn Pages that are now available. 

Comment

4 Features You Should Use on Workplace by Facebook

Comment

4 Features You Should Use on Workplace by Facebook

More productivity? Better communication? Coworkers staying connected? This is music to business owners’ ears. Workplace by Facebook is a new feature that lets your team connect on a whole new level, and we’re breaking down four of its features you need to try out below.

Comment

Our Picks for Royalty-Free Stock Images and Video

Comment

Our Picks for Royalty-Free Stock Images and Video

We’ve all been there — you find the perfect image for your social post, go to upload it and then find out it’s plastered with copyrights, royalties and more. It’s safe to say that finding stock images and video you can *actually* use can be a struggle. Check out our favorite websites below that are free and easy to use.

Comment

What You Need to Know About Facebook Shops

What You Need to Know About Facebook Shops

First it was brick-and-mortar stores, then online shops and now Facebook. Not only are people becoming more likely to shop on their phones and tablets, but they’re also spending a good portion of their day checking in on social media. So, combining the two to create Facebook Shops makes sense. If you’re new to adding the shop section to your business’ page, here’s what you need to know.

Easy Steps to Creating a Content Calendar

Comment

Easy Steps to Creating a Content Calendar

Promoting your business on social media can seem simple — post a photo, add a hashtag or two and call it a day. But, there’s a lot more that goes into it. From strategic messages to content that resonates with a target audience we’ve pulled together four tips that will help you reach your business goals.

Comment

3 Steps to Leveraging Positive Reviews on Social

3 Steps to Leveraging Positive Reviews on Social

Whether it’s a tweet, Facebook review or snapping a photo on Instagram, fans will be the first to share their (sometimes brutally honest) opinions about a brand on social media. And a fan’s opinion can sometimes trump the brand’s, so a nice word from a third party can go a long way. We’ve pulled together three steps if you want to leverage that review.

3 Ways to Find the Right Social Influencers

Comment

3 Ways to Find the Right Social Influencers

To the rest of the world, an influencer is a celebrity who endorses a product, or who pops up on a commercial for a popular product. But in the digital world, it’s all about social influencers — real people, with real influence in their field. It’s a marketing tactic that’s still relatively new and not always easy to execute. Why? Because choosing experts that matter in your field or to your business can be a challenge. We’ve pulled together three ways you can find the influencers who matter in your business.

Comment

LinkedIn vs. Facebook Job Postings: What You Need to Know

Comment

LinkedIn vs. Facebook Job Postings: What You Need to Know

Facebook recently rolled out a new feature that allows businesses to post job openings and people to search and apply for jobs right from their favorite social media. Are we surprised? Not really, it was about the only thing you couldn’t do on Facebook, so we had to see this one coming. The question is: Will this new feature totally replace LinkedIn? Here’s what you need to know.  

Comment

4 Tips to Creating an Effective Instagram Story

Comment

4 Tips to Creating an Effective Instagram Story

Ever since Instagram launched their Story feature in 2016, brands and influencers have been all in, but like any other social trend, there’s a learning curve to posting the perfect Story. Unlike a normal social post, an Instagram Story only lives 24-hours and then it's gone, so we've pulled together four tips on how to make your next Story count.  

Comment

Beyond the Booth: Social Media for Trade Shows

Comment

Beyond the Booth: Social Media for Trade Shows

Social Media has breathed new life into the old school trade show. From hashtags to live videos, exhibitors and attendees are able to extend their reach far beyond the booth. Here is a check list of pre-, during and post-activity for the shows.

Comment

4 Steps to Getting Social Right on Packaging

Comment

4 Steps to Getting Social Right on Packaging

When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.

Comment

Live from Social: 4 Live Video Platforms to Test

Comment

Live from Social: 4 Live Video Platforms to Test

By now, you probably know that live video is taking over social media. It was one of the largest trends of 2016 and will continue to grow, at least until the next trend takes hold (which in the world of social could be seven days). To help you wrap your head around the world of live-streaming, we take a look at four platforms you may want to consider. 

Comment

January’s Latest in Digital: Spirits at CES Edition

Comment

January’s Latest in Digital: Spirits at CES Edition

Who knew so much technology went into crafting a good drink? The beverage alcohol category made a splash at CES with tech that helps consumers master ‘hometainment’ - entertaining at home instead of going out for drinks and dinner. Check out our favorite industry gadgets featured at CES 2017 below.

Comment

3 Good Social Media Habits to Try in the New Year

Comment

3 Good Social Media Habits to Try in the New Year

Have you made your New Year’s Resolutions yet? Hitting the gym or cleaning up your diet may have made the list for 2017, but we have a few other ideas to grow your brand’s online presence. Take a look below for three easy and achievable social media habits to hold yourself to in the new year.

Comment

5 Tips to Improve Organic Facebook Engagement

Comment

5 Tips to Improve Organic Facebook Engagement

It’s no secret that Facebook has the largest audience when it comes to social media, but that doesn’t mean it’s always easy to gain interaction and engagement with fans in the overcrowded space. Check out these five tips to improve your engagement.

Comment

4 Common LinkedIn Advertising Pitfalls and How to Solve Them

Comment

4 Common LinkedIn Advertising Pitfalls and How to Solve Them

Advertising on LinkedIn is something that both B2C and B2B companies are doing. Why? Because it’s the world’s largest professional network and the knowledge you can gain from advertising with them is nearly infinite. However, a successful LinkedIn campaign isn’t as easy as a click of the button. One common pitfall when advertising on LinkedIn is using the wrong targeting strategies. Read on to find out four common targeting struggles on LinkedIn and how you can fix them for your next campaign.  

Comment

The Latest in Digital: Spirits Edition

Comment

The Latest in Digital: Spirits Edition

Digital marketing continues to grow, and the spirits industry is also getting on board with caution.  While it can be a bit tricky (i.e. following people who are definitely over 21, promoting responsible drinking… the list goes on), it can be seriously beneficial when done correctly. Check out these four ways spirits are making a splash in digital.  

  1. Johnnie Walker + Amazon Echo: Johnnie Walker has a new best friend, and her name is Alexa. They’ve teamed up with Amazon Echo so you can discover your whisky IQ or find a blend that works for your taste and budget, all without even leaving the couch. Welcome to the future, y’all.  

  2. Budweiser + Lyft: A big part of digital efforts for spirits is promoting safe transportation, and Budweiser is taking it to the next level. They’ve partnered with Lyft to offer a coupon code on their social media so that fans can get home safely for free. 80,000 rides will be offered by the end of 2016. Props to Budweiser!

  3. Malibu + Snapchat: Venturing to Snapchat has been a scary thought for liquor brands, with a large chunk of users being under the age of 21. However, they’ve have started to dip their toes in the water by sponsoring filters. Earlier this year, Malibu created a Memorial Day filter complete with a cocktail and text stating, “For 21 plus. Drink responsibly.” As the Snapchat audiences grows up, we’ll be seeing a whole lot more of where this came from.

  4. Jim Beam + Virtual Reality: Last year, Jim Beam used virtual reality to promote their Devil’s Cut Bourbon, taking consumers on a virtual bourbon roller coaster ride. After they take off the headset, the virtual shot glass becomes a real shot glass. It’s time to sample bourbon, the 21st century way.

What spirits brands have you seen making serious digital moves? Chat with us in the comments below.

Comment