EAT. Drink. Social.

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Through her blog and Instagram account Heather Watson (@HerKentucky), shares her love for Kentucky including Ale-8, bourbon, and Louisville Stoneware.  As a forty-something influencer, she finds it important to stay true to herself and her followers. On this episode of Eat.Drink.Social., we joined Heather at the Old Forester Distillery to learn more about her account, her passion projects like Dress for Success and Make a Wish, and her favorite products which you can shop via her Instagram (like Draper James and Vineyard Vines).

To hear more interviews with other food & beverage influencers, subscribe to our podcast on Apple Podcasts or wherever you may listen.

TikTok by the Numbers 

Over the last year, TikTok’s popularity has been on the rise, especially among younger audiences. We take a look at the numbers behind one of the fastest-growing social media platforms.

  • The platform has over 500 million users worldwide; with 150 million daily users in China alone.

  • In Q1 of 2019, TikTok was the third most downloaded app with 188 million new users

  • The average time spent on the app by users daily is 52 minutes

  • Teens account for a large portion of users, with 41% of the users being between the ages of 16 and 24

New Features

  • Twitter has rolled out the new ‘hide replies’ feature that facilitates healthier conversations and diminishes “trolls” by hiding negative comments. 

  • LinkedIn has rolled out assessment tests. Now companies can assess the skillsets of job hunters before the first conversation takes place. 

  • Shopping posts are currently being tested as ads on Instagram. Brands will be able to turn shoppable posts into ad campaigns to show users more products. 

Fall in love on Facebook. Facebook has launched a dating feature. The network continues to test new features to keep its audience engaged.

This Month’s Spotlight: Football, Food, and Facebook

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With fall comes football. Meson Sandwiches, the largest independently owned restaurant chain in Puerto Rico, wanted to cement its place in the hearts and minds of Orlando residents where it had opened three stores. The restaurant chain partnered with the University of Central Florida to give back to the athletic department. For every Knight Combo sandwich sold, Meson donated one dollar back to UCF athletics. 

We helped kick off the promo with boosted social posts, custom content, digital banners in the Orlando Sentinel and proactive engagement with UCF-focused accounts including student groups, alumni and yes, even their mascot Knightro. We launched the #BitesforKnights hashtag and scored that social touchdown.

Think about how you can leverage your offline promotional activity in the social realm.

Takeaways from Denver Start-Up Week

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The team gathered in Denver for Denver Start-Up Week, a celebration of everything entrepreneurial. In addition to general marketing and advertising seminars, the line-up included a panel on navigating the world of cannabis and one on starting a brewery and distillery. (Turns out, having a business plan is pretty important). Check out our blog to see key takeaways, and visit Denver Start-Up Week’s site to see the article we contributed on engaging and growing your account like an influencer. Read More