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When it comes to influencers sharing their passion for food, Yelp and Instagram seem to go hand-in-hand these days. In the latest episode of Eat.Drink.Social, we talk to Las Vegas’ Daniel Dong-Kyu Kim (@dongkyuverymuch on Instagram) to get his take on how being active on Yelp and Instagram is beneficial. Whether it’s posting an amazing photo of noodles from his favorite ramen spot, or trying out a Mexican restaurant for Taco Tuesday, Daniel chats with us about his adventures being both a popular foodie influencer, as well as a Yelp Elite member.

To hear Daniel’s episode and other food and beverage influencers, subscribe to our podcast on Apple Podcasts or wherever you may listen.

This Month's Spotlight: Colorado Spirits Trail

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While the Kentucky Bourbon Trail is world-renowned, the Colorado Spirits Trail is still in its infancy. We had the opportunity to work with the Colorado Distillers Guild to help raise awareness of the trail and the Colorado Spirits Trail Festival, a special kick-off event that gathered more than 60 Colorado distilleries under one roof in Denver. To create buzz and push tickets sales, we promoted the event with traditional media, securing interviews for guild board members in print and broadcast. We also promoted the event with Instagram influencers by offering a special pre-event code for them to share with followers in exchange for passes to the event.

Live video across Instagram, Twitter, and Facebook gave followers a taste of the evening and allowed us to increase organic reach on social. By using a blend of traditional media and social influencer outreach, we were able to generate over 1.9 million impressions and a packed house for the event.

IGTV by the Numbers

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While most social networks, set a maximum video length, IGTV allows for longer format videos so can marketers can tell richer stories. Here are a few numbers behind IGTV:

  • More than 4.2 million people have installed the app, with 7,700 new daily installs.

  • The platform supports videos between 15 seconds to 10 minutes.

  • Some exclusive accounts can upload videos that are up to 60 minutes long.  

  • The feature is starting to catch on with 25% of Instagram users utilizing the feature.  

  • 53.4% of marketers see Instagram videos as more important than other content.

New Features

  • LinkedIn is working on a new ‘Teammates’ feature that will allow users to view and interact more with the content that your colleagues are posting.

  • Twitter revamped the Retweet feature allowing users to add a photo, video, or GIF to their retweets.

  • Facebook’s newest update for Messenger will let users text and chat with Instagram and Whatsapp users.

  • Nonprofits will now be able to receive donations on Instagram via the new Donation Sticker which can be posted in Stories.

Try this out: A 5-step Guide to Yelp Success

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Whether you’re running a business, sharing your passion, or simply looking for an expert opinion, there’s no shortage of resources to help get you where you need to be...like Yelp! Since 2004, Yelp has been a great tool for both patrons and businesses. We’ll teach you the most effective ways to utilize the platform to benefit your business’ objectives. Read more...