Eat. Drink. Social.
In order to innovate quickly, MillerCoors’ started A.C. Golden, a skunkworks operation to create new brands like Colorado Native, a beer made with Colorado-sourced ingredients, sold only in Colorado. We talk with A.C. Golden President David Coors in the latest episode of Eat.Drink.Social., to learn more about their approach to developing brands and how they market them online.
To hear more interviews with other food & beverage influencers, subscribe to our podcast on Apple Podcasts or wherever you may listen.
The Numbers Behind Instagram and Influencers
With a reported 71% of businesses on Instagram, the network has become a focus for marketers. It’s also ground zero for influencer marketing and these stats tell the story:
There are over 500,000 influencers on the platform itself.
78% of influencers prefer Instagram for brand collabs over other social media platforms.
55.4% of influencers use the Stories app for Sponsored campaigns.
The newest version of Twitter’s desktop website has launched with a cleaner redesign, simpler navigation and an expanded inbox screen.
LinkedIn will add new features to its ad platform. Pages can now tailor their campaigns around brand awareness, website conversion tracking and applications.
Instagram is testing the removal of like counts in select countries outside of the U.S. to create a healthier and less competitive environment.
Facebook will upgrade its Messenger app to optimize speed, video viewing, desktop functionality and chat bots.
This Month’s Spotlight: Do Good, Drive Buzz
Momma’s Mustard, Pickles & BBQ (Louisville, KY) hired us to promote their 2% For Louisville program, in which 2% of all sales benefited six local non-profits. We created social media content around the program and the charities involved to get the word out on a grassroots level. We supported the content with social ad buys and saw record engagement on their pages with a single post gathering over 1K likes and 100 shares. We continued to extend the reach through traditional media, coordinating interviews on (WLKY) and WAVE.
We’d be remiss to say - congratulations to Momma’s! Over $35,000 has been raised in the first half of 2019 and over $350,000 has been distributed since first starting the program.
Tips to Best Utilize the Top Fans Feature on Facebook
Facebook is trying to create strong, engaged communities through new efforts like Top Fan badges for brand pages. We outline four things you need to know about the newest Facebook feature and ways your page can use them.