Eat. Drink. Social.
One of the original cocktail influencers, Elliot Clark of @ApartmentBartender has made his drinks account a full-time job, working with spirits brands around the world as well as major lifestyle brands like West Elm. We talk with Elliot in the latest episode of Eat.Drink.Social. to hear how being an influencer has changed over the last few years and what advice he’d give to those starting out. He also shares his take on the wellness trend, and how he hopes to encourage the industry to be more healthy through his @EarnYourBooze program.
To hear more interviews with other food and beverage influencers, subscribe to our podcast on Apple Podcasts or wherever you may listen.
This Month's Spotlight: Back to School with Ale-8
From move-in day to reuniting with friends, #BacktoSchool is always a trending topic on social. We worked with Ale-8-One, Kentucky’s oldest independently owned soft drink, to release targeted Snapchat filters near dorms, fraternities and sororities, and apartment buildings. The filters, themed with school colors, provided a fun virtual way to welcome students back during a key time period. We also helped Ale-8 coordinate a branded mini-fridge giveaway on social, perfect for a dorm room. The fridge contest drove more than 2,000 new followers, 38,000 engagements, and plenty of social buzz. We also used targeted Instagram ads to promote the contest to non-fans as well, gaining awareness outside the brand’s current fan base.
Think about how your brand can integrate into time periods that are built for social conversations.
The Numbers: Time Spent on Social
Use of social media continues to hold steady, with people checking daily, sometimes hourly. A recent study broke down the amount of time people spend on social.
2 hours and 23 minutes a day is the average time spent on social, a slight uptick from last year.
Facebook holds a slight edge over Instagram for the most time spent a day (58 vs. 53 minutes respectively).
40% of people say they use social to keep up with current news and events, followed closely by staying in touch with friends (39%).
If there’s a tweet of interest you want to stay on top of, Twitter’s new feature allows you to get notified when new responses occur--perfect for crisis communications.
LinkedIn has partnered with third-party companies to improve its insights section, including industry bench-marking capabilities.
Instagram is following in Snapchat’s footsteps by releasing its AR filters and more effects to its community members. Members can also use the studio to create their own.
Facebook is making it easier to share stories to both personal and business pages with its new format.
Five Bourbon Influencers to Follow
In honor of Bourbon Heritage Month, we take a look at five bourbon influencers who are driving the conversation on social. Whether its reviews of new products, interviews with distillers, or behind-the-scenes coverage from industry events, the bourbon influencers help whisky enthusiasts stay in-the-know. Read more...