Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.
No matter the platform, most companies pass up the opportunity to use live video. We breakdown the top reasons why your company should incorporate live video in its social media marketing tactics.
We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.
Ever wonder why your pins aren’t getting repinned? We discuss simple practices your business can implement into your Pinterest strategy to increase engagement with your product or service.
Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.
We take a look at new features across networks as well as tips for running your social media - Instagram polls anyone?
When it comes to social copy for business, it’s important to know how to craft content. We discuss four ways to hone your communications so you can reach your goals.
First there were stickers, then filters and now polls. Instagram polls are a light and easy way for fans to engage without too much effort on their part. As with any social tactic there are best practices. We dive into three ways to effectively use Instagram Polls for your business.
Hashtags continue to play an important role on social media especially in today's politically charged environment. We dive into the top 4 hashtags of 2017.
From good social habits to new features like Twitter Threads, we round up the latest in social media for you this January.
Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.
Mark Zuckerberg declared yet another cut for organic reach on Facebook for publishers and businesses. The move occurred as people felt they were seeing less of the content that matters from friends and family. We've pulled a few survival tips for brands to weather the storm.
From new leads to tips on tapping influencers, we have plenty of social media goodness wrapped up for you to enjoy.
Social is always changing, and we, as marketers, need to adapt with the ever fluctuating algorithm or network du jour. There's no better time than a new year to ask yourself how you can step up your social media game. From great visuals to better community management, we break down five good social media habits for 2018.
In case you haven’t started your holiday marketing early, we discuss last minute options on how to use social media to drive holiday sales this season. Consumers turn to social media for gift ideas and discounts more now than ever before, so be a part of that conversation.
We break down the pros and cons of micro-influencers and celebs. See which influencer is the right move for your brand.
A quick snapshot of what’s new and relevant in the world of social media this month.
Growing your following organically can be a tough task in the over-saturated world of Instagram. Looking for a some tips to polish your account? See below for four strategies we’ve learned along the way.
From new features to tips on how to tweet, get the latest social media scoop for October 2017!
Ever since Twitter launched in 2006, we’ve all been perfecting the art of crafting a message in a limited amount of characters. Below are five fast and easy ways step up your tweeting game.