Just sat through a Facebook Live Chat for non-profits where they offered up their top 10 tips on leveraging Facebook. In case you missed it.... 1. Create a voice that is personable and authentic. People want to connect with personalities not logos. Facebook pointed to American Red Cross as a brand that does this well.
2. Set up themed days - Fan Fridays, or Kick off the Week Right Mondays. Also be sure to tap into world events and holidays to draw people in. Facebook pointed to the Humane Society's recent Big Cat Week, where they featured facts and photos of cats, as a good example.
3. Create exclusive content and programs. Don't just repurpose your website content. Do something unique for fans. Facebook pointed to a Haiti relief organization which showed exclusive videos of Nicole Kidman volunteering.
4. Use visuals. Toms Shoes takes photos of children receiving shoes around the world. Much more interesting than a text update saying "we delivered 100 pairs of shoes in Argentina."
5. Make sure you push and pull. Ask questions as well as providing information. Facebook pointed to the Nature Conservancy as a good example. The organization recently asked fans "What's your resolution for nature in 2011?"
6. Make supporters the stars. Comment back to people and give people shoutouts. The more connected people are the more they will support you. Facebook highlighted (RED) as an organization that features a fan photo of the week.
7. Engage other partners, especially those with large followings. Consider fellow non-profits as well as your board members and corp. sponsors. Facebook highlighted Delta and Habitat for Humanity as a good example. Delta created an app that allowed fans to vote on which city Delta employees should build a Habitat House.
8. Get creative with Facebook features with offerings like FB Places. Facebook mentioned a Stand up to Cancer event where people checked in to the event using Places to show their support, ultimately raising awareness for the organization.
9. Know your supporters. Be sure to monitor your insights so you can craft relevant messages.
10. Market your presence -Include a Facebook Fanbox on your website and your Facebook url on marketing materials.