I admit it. I check my horoscope every day via a horoscope app. It's silly but it has become part of my daily routine. There must be others out there checking because the app is always heavily advertised on. Today I noticed an ad from Geico telling me the fun little lizard could help give advice on romance, family, life. The ad led to a mobile site where you could spin a wheel of advice, and as you clicked there were subtle mentions about Geico and how they could save you money. Pretty smart ad placement considering people who check horoscopes are seeking advice of some sorts. Chalk one up for Geico. If you navigate further into the app it also allows you to download ringtones that tie back to their commercials. Super smart, considering I probably won't return to the app anytime soon, but now I have a piece of Geico that I'll carry with me on my phone.
I have to tell you that I wouldn't normally interact with an insurance company unless I needed insurance, but Geico has made it fun, has targeted me at a good moment with a relevant topic and has given me a reason to give them a permanent space on my phone. They also incorporated Facebook Connect so I can see how many other people have liked the little lizard's advice.
Which got me thinking about how they are represented on Facebook. If you visit Geico on Facebook you'll see they have pages for all their characters - the caveman, the gecko and even that creepy little wad of cash with googly eyes. And people eat it up. They actually go out of their way to visit the page and write things like - "u are the most adorable on the planet. Keep up the great work and stay cute and handsome" or "yer company just wrote me the BEST insurance policy ever! thanks little buddy!"
As adults we have given up stuffed animals, early morning cartoons and so often opportunities to be imaginative. So when little talking lizards are thrown in our path and we get to have a chance to play, to be silly, to laugh we tend to latch on to them. We even take the time to seek them out on Facebook and tell them how cute they look. How can you infuse a little fun into your business and your social efforts? If an insurance company can do it and sustain it for years, I'm thinking anyone can.