Let's face it. People want short and sweet on social. Twitter forces you to keep it brief thanks to its 140 character limit and even Facebook will cut you off if you attempt too long of an update. But short doesn't mean bad. In fact if you do it right you can use this limitation to your advantage, especially if you are concerned about having enough content to post.
True Blood has really mastered taking a wee bit of content to make a big impact. The show could go silent during its off season, but instead they pick and choose some of the wittiest, most memorable one-liners from previous episodes and dribble them out a couple times a week. These quotes are a great way to keep fans engaged and spark a tremendous amount of conversation as fans rehash their favorite episodes.
Authors can also take advantage of this technique. Sure your book's 500 pages may seem a bit overwhelming if you are faced with a 140 character limitation, but that hasn't seemed to phase motivational author Deepak Chopra. You'll find inspiring lines and ideas from his books on Twitter on a regular basis.
If you have something that doesn't seem bite-sized at first think about how you can divvy it up into short, interesting bursts of content that bring the larger project to life. After all, content is all around us, figuring out how to serve it up right - a.k.a. not shoveling too much in one post and having the patience to let it reveal itself over time - can be the tricky part.
True Blood “You may be the strongest, oldest vampire in my queendom, but if I wanted, I could own your fangs as earrings.” – Sophie Anne