The first step in launching a social media presence is to select the right network. At the end of the day you want to be where your audience is spending time, which means taking a look at a variety of factors including demographics. The Wall Street Journal reported on a recent Pew Research study breaking down the various networks by ethnicity.
- You'll see Facebook is pretty representative of the overall U.S. Internet population.
- Instagram and Twitter however pop for being a bit more diverse.
Be smart about your social presence and be where your customers are spending time.