It's always interesting to see how people can get creative to raise money. Alicia Keys, Justin Timberlake and Lady Gaga are all signing off from social networks on World AIDS Day for the Digital Life Sacrifice event which benefits Keep a Child Alive. The stars will go back online after the charity has raised $1 million. It seems a bit egocentric to me that us mere mortals won't be able to live without the twittering of Timberlake and will actually have to break down and pay to get him back. Then again someone did pay thousands of dollars for Justin Bieber to follow them on Twitter for charity, so you never know. Regardless if it raises awareness and dollars it can't be a bad thing. I guess I just think there should be a bit more effort from the celeb then just not updating their status.
What do you think?
Update: As of 12/3 the celebs have raised $183K. A substantial amount no doubt, but it will be interesting to see if they can sustain a movement without a voice.