As social evolves, businesses and organizations are becoming more savvy on how they use social to reach goals. Here are two ways to use Twitter to get new business: The Passive Approach: Position yourself as an expert to get referrals. Follow others in your field, create an industry specific list, tweet from conferences, share news articles on relevant topics. Be the expert of whatever it is that you're passionate about. It's important to try to be specific about your expertise, so you can make yourself easy to find. If I'm a lawyer then don't just talk about law in general but make your Twitter handle reflect the type of law you practice and the industry you focus on.

The Aggressive Approach: Go find your customer.The search function is highly underused by most companies in their Twitter strategy. Not that you want to cyberstalk people by any means, but it would be nice to find people who fit your customer profile and let them know you are out there.

If you are a restaurant with a focus on healthy, low-cal, fresh food , search for people in your area who are tweeting about exercising, use the term “fit” or perhaps even “diet.”  Reach out to them by following with the hopes you’ll peak their interest and get a follow back. It’s not about spamming someone, it’s about delivering content to someone who has similar interests and has given you permission to share in those interests via a follow.

What other ways have you seen Twitter used to gain business?