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State of Social (July 2019)

State of Social (July 2019)

International Foodie Management, The Buffalo Rose Restaurant and Influencer Marketing Tips!

From Facebook to Email and Back Again

You have your email list, you have your Facebook fans, so how do they work together? Believe it or not, there are benefits to having someone as a fan and as an email database member, you just have to get them to sign up.

One benefit of having a fan on Facebook is you can talk more often than you can email. Send me an email message every day and I'll probably unsubscribe, post a daily message on Facebook and I'll remain a fan, as long as the content is engaging.

One benefit of having an email address is you can use it to go from one social network to the next. If the popularity of Facebook wanes, you can use the email address to extend an invitation to the next social platform.

Sounds great, right? So, how do you get them to sign up?

Building your database - from Facebook to email. Want to capture the emails of Facebook fans? The easiest way is to host a giveaway on Facebook and drive fans to a website registration page where you capture their email addresses. If you are hosting an event you can also promote on Facebook and require email during the event registration process - again driving them from Facebook to a website registration page.

Building your database - from email to Facebook. Simply invite your fans to like you on Facebook via an email. Offer up a clear reason to join - perhaps you will post a fan only coupon to your page soon, or you'll be hosting a Facebook contest. Give them a sense of urgency that they need to join now in order to be a part of the action. Keep the email copy single-focused - don't bury the ask in a newsletter format.

Something else to consider is Custom Audiences, Facebook's ad product which allows you to upload a list of emails from your database and advertise directly to them on Facebook. If they like you enough to receive your emails chances are they would be open to becoming your fan.

Simple ways to drive people from Facebook to email and the other way around. What methods have you seen work?


Facebook Messaging - Faster, Faster

Is it weird to think that email may be out of date? Typewriters sure, fountain pens you betcha, but email is e-tastic. The truth is I've found myself emailing with colleagues wishing they would head over to the Chat/IM function. Look if we are making lunch plans, I don't need to wait for you to craft an email and think of a clever subject line. An IM will do just fine. So it's not totally surprising that Facebook heard other people saying email is too slow and jumped on it by rolling out Facebook Messaging - a new form of communication that is more integrated with IM, text and social. Most are saying Facebook Messages is not an email killer, and that may be , but one day something is bound to replace email. And when it does something newer, faster, more efficient will come to life no doubt. Happens all the time with everything. So perhaps Facebook messaging is not cutting us off from email but rather easing us into this idea of change.