Louisville's Foodie Influencers to Follow

Louisville’s food scene is constantly evolving. Traditional comfort cuisine with a mix of southern flair, home of the Hot Brown and the arguably the best tap water on the planet. (They say that’s why the bourbon tastes so good.) Foodies in the Louisville area are sharing their favorite dishes on social around the city. We discuss our a few of our favorite foodie influencers.

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Social Media Tips: Frequency and Best Time to Post

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Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.


A Spirited Discussion: The Latest in Craft

We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.

Facebook’s Algorithm: 3 Best Ways Brands Can Win

Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.

Instagram: When to Post, Create a Story, or “Go Live.”

Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.

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Social Media Resolutions for 2018

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Social is always changing, and we, as marketers, need to adapt with the ever fluctuating algorithm or network du jour.   There's no better time than a new year to ask yourself how you can step up your social media game. From great visuals to better community management, we break down five good social media habits for 2018.