Facebook + Instagram Best Practices: Key Takeaways

With organic reach on the decline, Facebook has released a “best practices” guide to help companies achieve more engagement on both Instagram and Facebook. While boosting a post is a surefire way to make it to the top of the newsfeed, we take a look at other tips from the guide for getting your content seen.

Louisville's Foodie Influencers to Follow

Louisville’s food scene is constantly evolving. Traditional comfort cuisine with a mix of southern flair, home of the Hot Brown and the arguably the best tap water on the planet. (They say that’s why the bourbon tastes so good.) Foodies in the Louisville area are sharing their favorite dishes on social around the city. We discuss our a few of our favorite foodie influencers.

Social Media Tips: Frequency and Best Time to Post

Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.


A Spirited Discussion: The Latest in Craft

We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.