What we did: Introduced a popular Puerto Rican restaurant chain to the U.S. market.
How we did it:
- Media Relations: Set-up interviews with the restaurant founder and key journalists at both Spanish-language media and mainstream media in the Orlando market. Pitched restaurant trades to gain industry exposure.
- Advertising: Managed targeted social ads across platforms including Instagram, Facebook and Twitter.
- Social Media: Developed daily postings, followed influencers and bloggers in the market and kept fans engaged through contests and featured fan photos.
Garnered 1.4 million media impressions through PR efforts and built a fanbase of 15K + loyal fans and growing.