What we did: Gained excitement around restaurant refresh.
How we did it:
- VIP lunches: Invited fans to special pre-opening meals so they could start the buzz early.
- Teaser content: Gave fans a behind-the-scenes look as the construction unfolded. Teased new menu items and counted down to the opening date.
- Social ads: Managed targeted ads to reach fans and potential customers within the area.
Increased fan base by 50% and weekly reach by 84% during the relaunch period.