What we did: Gained excitement around restaurant refresh.

How we did it:

  • VIP lunches: Invited fans to special pre-opening meals so they could start the buzz early. 
  • Teaser content: Gave fans a behind-the-scenes look as the construction unfolded. Teased new menu items and counted down to the opening date. 
  • Social ads: Managed targeted ads to reach fans and potential customers within the area. 

Results: 

Increased fan base by 50% and weekly reach by 84% during the relaunch period.