What we did: Raised awareness for a start-up lifestyle brand by tapping into third-party endorsements.
How we did it:
- Identified influencers in key markets, followed and interacted on Instagram and Twitter.
- Sent product to influencers including chefs, lifestyle bloggers and media.
Product sold out online thanks to third-party endorsements. Online buzz led to media placements in key foodie pubs like Food and Wine, and men's lifestyle sites like Cool Hunting and Gear Patrol.