What we did: Raised awareness for a start-up lifestyle brand by tapping into third-party endorsements. 

How we did it:

  • Social Influencer Marketing: Identified influencers (including chefs and lifestyle bloggers) in key markets. Sent product and created a relationship with the brand. 
  • PR: Pitched the brand's conservation efforts and innovative products to media to generate coverage.

Results: 

Secured media placements in key foodie pubs like Food & Wine, and men's lifestyle sites like Cool Hunting and Gear Patrol.

Drove online buzz with third-party posts on influencer channels and a hit on Kitchen Insider, where it was shared on other Insider channels, In The Knowand Yahoo News. The video received over 9 million views and 61K shares on Facebook. Most importantly, the company sold hundreds of product on Amazon.