What we did: Raised awareness for a start-up lifestyle brand by tapping into third-party endorsements.
How we did it:
- Social Influencer Marketing: Identified influencers (including chefs and lifestyle bloggers) in key markets. Sent product and created a relationship with the brand.
- PR: Pitched the brand's conservation efforts and innovative products to media to generate coverage.
Drove online buzz with third-party posts on influencer channels and a hit on Kitchen Insider, where it was shared on other Insider channels, In The Know, and Yahoo News. The video received over 9 million views and 61K shares on Facebook. Most importantly, the company sold hundreds of product on Amazon.