What we did: Launched a new upscale menu for a national restaurant chain with 30+ store pages on social.
How we did it:
- Incorporated feedback from culinary team in content to bring posts to life.
- Highlighted each menu item and gift card giveaways so fans could try the new items.
- Supported giveaway posts with social ads to extend reach.
Results: Tripled engagement on social during menu launch period. New menu was one of the most successful rollouts in-store with positive fan feedback on social.