Podcast:
Eat. Drink. Social
Hear how one viral crab cake Tiktok video launched a business despite COVID. Dan Oliver of @danosseasoning shares his journey from hustling at flea markets to selling out on store shelves across the US. He attributes a lot of his success to social media marketing and one stellar seasoning recipe.
Natalie Battaglia of @themindfulmocktail has used her channel to reach the sober-curious audience. We sit down with Natalie during Dry January to hear on how she’s created an inclusive audience on social media and how she’s grown her account.
We sit down with Jordan Hughes (@HighProofPreacher) to hear his tips on shooting cocktails and how he got his start as a Drinkstagrammar (It’s a thing).
We sit down with Dirk of @IndianaBourbon to talk about Hoosier whiskey and how social media can help craft distilleries get the word out about their brands.
From an unsuccessful foodie account to a very successful cocktail account, Carolyn of @TheSocialSipper shared her tips for really reaching your key audience and sticking to it.
Jack Beguedou of @Hood_Sommelier shares his journey on our recent episode. From his grandmother who made local beer in West Africa to starting his social media accounts two years ago because he felt the whiskey world lacked black representation online.
Being the first has its advantage. Steven Higdon of @60SecondBourbonReview shares how his short videos went viral on TikTok and where he’s heading next.
We connect with TikTok sensation @Join_Jules on her beautiful drink recipe videos and her ever-growing cocktail community.
What does it take to be a chocolate sommelier? Estelle Tracy (@37chocolates) joins us to share her experience in the world of chocolate sensory evaluation and social media.
Bringing balance between good health and good beers, Mel Fox and Alicia Valenski from @workforyourbeer join the show to talk about their curation of the best brewery taprooms where you can get a workout in. They also discuss how their specific, consistent content buckets have helped their social media growth.
Adventurer, whiskey drinker, and van dweller Nate Woodruff (@whiskywithaview) joins the show to talk to us about his most recent travels, hikes, and beverages while touring the US with his dog Skye.
Courtney Stiers joins the show to talk about her bourbon journey and the creation of her IG account to troll her husband's own bourbon social media. Find Courtney on Instagram at @picsandpours and read her whiskey reviews at Whiskey Consensus.
