Most Popular Hashtags of 2017

Most Popular Hashtags of 2017

Hashtags continue to play an important role on social media especially in today's politically charged environment.  We dive into the top 4 hashtags of 2017.

January Update: 2018 Social Updates

January Update: 2018 Social Updates

From good social habits to new features like Twitter Threads, we round up the latest in social media for you this January. 

Instagram: When to Post, Create a Story, or “Go Live.”

Instagram: When to Post, Create a Story, or “Go Live.”

Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.

Facebook's War on Brands: Now What?

Facebook's War on Brands: Now What?

Mark Zuckerberg declared yet another cut for organic reach on Facebook for publishers and businesses. The move occurred as people felt they were seeing less of the content that matters from friends and family. We've pulled a few survival tips for brands to weather the storm.

Social Media Resolutions for 2018

Social Media Resolutions for 2018

Social is always changing, and we, as marketers, need to adapt with the ever fluctuating algorithm or network du jour.   There's no better time than a new year to ask yourself how you can step up your social media game. From great visuals to better community management, we break down five good social media habits for 2018.

How to Leverage Social Media for Last Minute Holiday Sales

How to Leverage Social Media for Last Minute Holiday Sales

In case you haven’t started your holiday marketing early, we discuss last minute options on how to use social media to drive holiday sales this season. Consumers turn to social media for gift ideas and discounts more now than ever before, so be a part of that conversation.

4 Tips to Take Your Instagram to Pro-Status

4 Tips to Take Your Instagram to Pro-Status

Growing your following organically can be a tough task in the over-saturated world of Instagram. Looking for a some tips to polish your account? See below for four strategies we’ve learned along the way.  

5 Simple Steps to Writing the Perfect Tweet

5 Simple Steps to Writing the Perfect Tweet

Ever since Twitter launched in 2006, we’ve all been perfecting the art of crafting a message in a limited amount of characters. Below are five fast and easy ways step up your tweeting game.

4 Ways to Leverage Hashtags for Your Brand

4 Ways to Leverage Hashtags for Your Brand

We all know what hashtags are by now, but there’s an art form to using them effectively. From what’s trending to branded hashtags, we take a look at four ways you can best leverage them for your brand.

How to Get the Most Out of LinkedIn Pages

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How to Get the Most Out of LinkedIn Pages

To most, LinkedIn is just a simple place to show your experience and hopefully get noticed by a recruiter, but from from a B2B perspective there is so much more to the social media platform. We breakdown the types of LinkedIn Pages that are now available. 

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4 Features You Should Use on Workplace by Facebook

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4 Features You Should Use on Workplace by Facebook

More productivity? Better communication? Coworkers staying connected? This is music to business owners’ ears. Workplace by Facebook is a new feature that lets your team connect on a whole new level, and we’re breaking down four of its features you need to try out below.

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Our Picks for Royalty-Free Stock Images and Video

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Our Picks for Royalty-Free Stock Images and Video

We’ve all been there — you find the perfect image for your social post, go to upload it and then find out it’s plastered with copyrights, royalties and more. It’s safe to say that finding stock images and video you can *actually* use can be a struggle. Check out our favorite websites below that are free and easy to use.

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What You Need to Know About Facebook Shops

What You Need to Know About Facebook Shops

First it was brick-and-mortar stores, then online shops and now Facebook. Not only are people becoming more likely to shop on their phones and tablets, but they’re also spending a good portion of their day checking in on social media. So, combining the two to create Facebook Shops makes sense. If you’re new to adding the shop section to your business’ page, here’s what you need to know.

Easy Steps to Creating a Content Calendar

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Easy Steps to Creating a Content Calendar

Promoting your business on social media can seem simple — post a photo, add a hashtag or two and call it a day. But, there’s a lot more that goes into it. From strategic messages to content that resonates with a target audience we’ve pulled together four tips that will help you reach your business goals.

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3 Steps to Leveraging Positive Reviews on Social

3 Steps to Leveraging Positive Reviews on Social

Whether it’s a tweet, Facebook review or snapping a photo on Instagram, fans will be the first to share their (sometimes brutally honest) opinions about a brand on social media. And a fan’s opinion can sometimes trump the brand’s, so a nice word from a third party can go a long way. We’ve pulled together three steps if you want to leverage that review.