Spirits Veteran Ken Ruff shares his tips for getting a brand placement in chains and why being on the backbar and cocktail menu may just be the key to growth.
95: Culinary + Culture with Freelance Writer @Ximenanbqk
94: Espresso Martinis with @BeaniMartinis
93: RTD Insights with @DrinkCrafthouse
92: Exploring No/Low Innovation with @drinkparch
No and Low alcohol brands aren’t just for Dry January anymore. We sit down with Ila Byrne, co-founder of Parch Spirits (@drinkparch) to hear how her brand came to life and what marketing strategies she uses to raise awareness.
91: @apartment_bartender part 2
Cocktail creator turned dad and author, we catch up with Elliott Clark of @apartment_bartender four years later to see where his journey has taken him.
90: @johnnydrinks_
“Home”-tenders hit it big on social with their Johnny Drinks account. Father-son duo talk about cocktails and life on TikTok, YouTube and Instagram.
89: @cocktailsbyc
From Craig’s List to Bar Rescue and his own spirits brand, Carlos Ruiz of @cocktailsbyc has had a wild journey in the hospitality world. We talk cocktails, trends and how he uses humor on social.
88: @drinkwithwayne
From chef to drinkfluencer we sit down with Wayne Cafariella of @drinkwithwayne to hear how he has tapped influencers to promote his own coffee business and his journey as a content creator.
87: @bourbonpursuit
86: @Newman_Kara
A veteran spirits writer and author, we sit down with Kara Newman who shares her writing journey and how brands can best interact with media. We talk about press trips, social media and even affiliate links. Get great tips and find out more about this accomplished writer in our latest episode.
85: @likeablecocktails
84: @holycityhandcraft
One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.
83: @bitsbitesblog
Martini, spiritzes and more. We talk cocktail trends and content creation with Katie Kelly of @bitsbitesblog
82: @Flaviar_Com
81: @ServedBySammy
There’s riches and niches. Sammy found his when he started sharing bartending tips online at @ServedBySammy. Hear about his journey and tips as a cocktail creator on our latest episode.
