AI + Social Media Creative

With the explosion of Chat GPT and AI talk around every corner, we’re seeing more creative programs like Adobe and Canva offer up users an AI experience. Here are three ways you can test out AI in social media.

  • Put a Bottle PNG in different settings or come up with some seasonal imagery. Here’s what we got when we typed in “whiskey by the pool” and “whiskey in the snow” in Canva’s Image Generator. It doesn’t beat the real deal, and may arguably be one step up from clip art, but AI should continue to improve.

  • Remove items from photo. Again, it isn’t perfect but in Adobe you can select an area of an image, type in what you want it to do and then let AI work its magic.

  • You can also use AI to help you write the perfect caption (sort of). Programs like Canva’s Magic Write help you create copy. We asked it to come up with a cocktail idea for National Watermelon Day and here was the output. Don’t expect clever one liners or a specific brand voice but it could be a good idea starter if you have writer’s block.

While we don’t see AI as a replacement to creative teams we do think AI could be an interesting compliment to be more efficient and to help spark creativity. Tell us how you’ve used AI in the comments below and don’t forget to follow us on social for more social media hot topics.