If you’re in planning mode for Q1 we pulled together a few trends to get you thinking about key holidays in February.
Starting the month off with the Big Game - keep that Super Bowl trademark in mind and go Big Game. Look for ways to incorporate hosting ideas - appetizer recipes and pitcher pours. With it being a big beer holiday also consider beer-related cocktail recipes. Consider phrases like “Starting Lineup” and “Halftime cocktails” when drafting copy.
Valentine’s Day trends will always have the classic red and pink colors, but don’t hesitate to have fun with recipes. From candy heart garnishes to Red Velvet Espresso Martinis and hot pink ingredients like Dragonfruit, tweak your standard go-to drinks to fit the season. Don’t forget to look at gifting opportunities to drive sales including His & Hers ideas.
Galentine’s Day has also grown in popularity over the years. If you are trying to reach a female-focused audience this could be a good one for you. It’s a fun opportunity to highlight brunch get togethers, friendship and more gifting.
A few foodie days to keep in mind include National Chocolate Day (2/1), National Pizza Day (2/9) and good old National Margarita Day (2/22).
Let us know what February content you are planning and be sure to follow us on social for more content ideas.