As we head into the holiday season here are three ways you can get the most out of your influencer partnerships if e-commerce sales are a goal.
Create a code. By having unique codes it will allow you to see which influencer has an audience that’s most interested in your product. More sales means a deeper partnership in our book. If codes aren’t an option tap into UTMs.
Offer a deal. When you give creators something special and unique to offer their audience they be more apt to promote your product and get on board. An added discount, or an add-on product could be a great way to drive more sales.
Leverage influencer content in your holiday paid ads. Be sure to include any ad usage upfront when you are creating a contract with a creator, then see how the ads perform. We’re a big believe in test and learn so also include a traditional creative to see what drives more clicks. Often we’ve found that this type of content can come off more authentic to new shoppers.
Let us know how you plan to incorporate influencers into your holiday outreach in the comments below and follow us on social for more content tips.