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Direct Messaging

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Why Marketers Should Care About Pinterest's New Message Function

Pinterest has joined Instagram, Twitter and Facebook in the world of direct messaging. Users can now send direct messages to one another - share pins, boards and even group chat. Why should you as a marketer care? Contests: If you've ever tried to run a contest directly on Pinterest you've no doubt found some struggles trying to contact winners. Outside of tagging them and hoping they see the notification you didn't have a great way of getting in touch. Direct messaging solves this.

Customer Service: The new messaging service provides businesses with an opportunity to handle customer service (questions, complaints, ideas) in a more private manner.

Increased "Word of Mouth": It's now easier for users to recommend your product, recipe, design to their network of friends.

What other uses do you see for Pinterest Messaging?

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