96: Getting on the Backbar with Ken Ruff of Stellar Brands

Securing a chain placement for a brand can drive great awareness and trial. We talk with Industry Veteran and LinkedIn connoisseur Ken Ruff of Stellar Brands to learn what tips brands need to know when they are pitching chains, what mistakes to avoid and how best to leverage social media.

DID YOU HEAR? WE’VE CREATED A DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG).

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