From the high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston (@ztpwhiskey) has seen the whiskey landscape change over the years. We talk with Zach about his take on the what makes a good brand story, limited releases and bourbon influencers.
DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG).
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