Did you hear? We have a podcast now. Tune into Eat, Drink, Social our podcast about social media influencers in the food and beverage industry. We recently spoke with Heather Neilson of @louisvillesitesandbites who discusses how influencers can help support local business and her favorite place to eat in Louisville. Listen and subscribe on Apple Podcast, Google Play, Spotify, or click this link.
Podcast Stats:
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94% of podcast listeners are active on at least one social channel versus 81% for the entire population.
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11x higher ROI through influencer marketing than traditional forms of marketing such as TV, print and desktop ads.
The Power of Digital
Toadfish Outfitter’s Frogmore Shrimp Cleaner was featured on Kitchen Insider reeling in more than 3.5K likes and more than 23K shares. It was later picked up by In The Know Innovation with more than 31K likes and more than 53K shares on Facebook.
New Features:
Snapchat Storytellers: Snapchat is hoping to boost ad spend by connecting influencers with businesses on the platform. A little late to the game, eh?
Instagram Questions Sticker: Users can submit an answer to their followers questions, rather than voting on two different choices. Will this improve feedback for brands? Way to step it up Instagram.
LinkedIn Voice Clips: Express yourself. LinkedIn is offering up the option of using audio for in-app messaging. Will this allow for more personal communication?
Pinterest Board Collaboration: Pinterest gets social. Users can chat within group boards and get updates on added pins.
To Try This Month:
Long form vertical video continues to grow, especially now that Instagram has launched IGTV. We break down the benefits of using IGTV and share how brands have used it to-date in this month’s featured blog.