Nothing says love like “Beer Me.” In the latest episode of “Eat. Drink. Social.” we talk with Seattle-based Jackie Dodd (@TheBeeroness) on how she combined her love for beer and cooking into a successful Instagram account and three cookbook deals.
Featured Event: Love Posts
In addition to the standard candy and flower photos, we helped clients spread the love with innovative Valentine’s activities on social. Ale-8’s virtual valentines shared on Instagram stories and a WhiskeyGram program where fans could order their loved ones a gift through DM’s, complete with a love note. The WhiskeyGram program not only drove bottle sales it also drove buzz in 5280 Magazine and Westword alt-weekly.
Social By the Numbers: Influencer Stats
Google searches for Influencer Marketing have grown by 1500% over the last three years. Here are a few stats about the growing industry.
61% of people surveyed say micro-influencers produce more relatable content than accounts with large followings.
Accounts with less than 10K followers are considered nano-influencers and often have the highest engagement.
Marketers are expected to spend $10 billion in influencer marketing in 2020.
To Try in February: Getting your Social “Media-Ready”
If your brand is going to be in the news make sure your social media pages are ready for the increased attention. From handles to content and community management, we share tips for getting your social “media-ready” in our latest blog post.