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News & Announcements

State of Social (October 2018)

State of Social (October 2018)

From leveraging YouTube influencers to optimizing your LinkedIn Company page, there’s plenty of knowledge in our October newsletter.

Live from Social: 4 Live Video Platforms to Test

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Live from Social: 4 Live Video Platforms to Test

By now, you probably know that live video is taking over social media. It was one of the largest trends of 2016 and will continue to grow, at least until the next trend takes hold (which in the world of social could be seven days). To help you wrap your head around the world of live-streaming, we take a look at four platforms you may want to consider. 

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Five Steps to the Perfect Pin

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Five Steps to the Perfect Pin

Pinterest: It’s where people go to get inspired, to decide on a last-minute dinner or even to pick a cocktail to shake up that night. So why not add your brand to the mix? Content hits on Pinterest a little different than it does on the social media outlets. If you’re new to the Pinterest game, no problem. Check out these five easy tips and tricks to creating the perfect pin for your business.

1. Go Vertical: It’s time to ditch the horizontal, Facebook-friendly pictures and opt for vertical. Pins are organized into columns, so vertical images naturally take up more real estate. Make sure your brand or products are positioned well within the pin image.

2. Detail, detail, detail: Who posts on social without a description? That doesn’t stop at Pinterest. The description is where you want to insert relevant keywords.

3. Use Collages: Compelling images are must in a crowded space like Pinterest. Create a collaged pin that shows a few of your products instead of just one. Have three colors of one product? Show that. Pinners want to know what to expect before they click through, and the more interesting the photo, the more likely they'll click.

4. Text Overlay: Sometimes, an image needs a little help to get the point across. Enter text overlay. Adding helpful information onto your image gives a pinner all the more reason to save it.

5. Tasteful Branding: Lastly, you want to show off your brand, but in a decent and tasteful manner. Build awareness by using a simple watermark or your brand’s colors, so pinners know it’s coming from you.

And there you have it. You’re well on your way to becoming a Pinterest pro! What’s your favorite way to use Pinterest? Be sure to tell us in the comments below.

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Join the Go Social Team

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Join the Go Social Team

Are you creative, detailed-oriented and love to learn? Go Social is looking for a full-time Community Manager to join its growing team. If you feel comfortable in the social space, have an interest in marketing and can take a big idea and boil it down to a 140 characters, send your resume our way. Duties include: - Copywriting - Community Management - Project Management

Perks: - Flexibility - Start-up environment - Paid vacation - Room to grow quickly

Ideal Candidate: - Lives in the Louisville, Ky. area - 1 - 3 years social media experience for business - Degree in Public Relations or Marketing

Interested candidates should send resume and cover letter to Courtney Sandora, csandora@goforthbesocial.com.

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Promoting Oldham County

From foodies to farmers, Oldham County Tourism worked with Go Social to promote its first annual Kentucky Farm Fest event. Media coverage was secured statewide in online, broadcast and blogs.

 

 

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Pitching for Facebook Posts

There's no denying the media landscape is in flux, but as journalists figure out the best way to leverage social media, so must PR professionals. From pitching media via tweets, as opposed to email or phone, to sharing media hits on brand Facebook pages, PR professionals are changing how they go about their daily tasks. But yesterday's interaction with a journalist, was a first for me. When I sent off a pitch for a new beer release to a drinks reporter at a Las Vegas Magazine she requested a photo and informed me that the beer would be featured as the "5 o'clock drink of the day" post on the Magazine's Facebook page. It was the first time I had pitched a journalist where the content was being used strictly to fill the Facebook newsfeed, and while it may not have made the glossy pages of the magazine I was still pleased. Here's why: - More fans: The magazine's Facebook page has close to 20K fans. Not nearly as many as the print subscription, but it was ten times that of my client's Las Vegas Facebook page. People still flock to traditional media on social media as traditional media pumps out quality content.

- Timeliness - The beer is being released in a few days. I would have never made the print deadline but in this case I was able to get in front of people in a timely manner via Facebook.

- 3rd party endorsement. Sure I posted about the beer release on the client's Facebook page, but there I'm most likely reaching current customers. The Magazine's Facebook page could potentially drive new customers.

Who knows...one day in the very near future, PR professionals may be battling it out to secure placements in the newsfeed of media's social pages versus the news pages of a publication. At the end of the day, the important thing is the message gets to the right audience at the right time.

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