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Content Creation

Top Hashtags of 2018

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Top Hashtags of 2018

As people continue to flock to Instagram, hashtags have become a necessary tactic for cutting through the clutter. We take a look at the top five hashtags of 2018 and whether or not they may be useful for your business.

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The Art of Podcasting

The Art of Podcasting

From getting paid to securing the perfect interview, we share great podcasting tips from a recent session at Denver Startup Week.

State of Social (September 2018)

State of Social (September 2018)

We take a look at Facebook best practices and reveal our new podcast episode featuring foodie influencers @KyTastebuds. Check out all things social in our latest newsletter.

Social Media Tips: Frequency and Best Time to Post

Social Media Tips: Frequency and Best Time to Post

Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.


 Pinterest Best Practices for Your Business

Pinterest Best Practices for Your Business

Ever wonder why your pins aren’t getting repinned? We discuss simple practices your business can implement into your Pinterest strategy to increase engagement with your product or service.

Facebook’s Algorithm: 3 Best Ways Brands Can Win

Facebook’s Algorithm: 3 Best Ways Brands Can Win

Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.

4 Social Media Writing Tips

4 Social Media Writing Tips

When it comes to social copy for business, it’s important to know how to craft content. We discuss four ways to hone your communications so you can reach your goals. 

3 Ways to Effectively Use Instagram Polls

3 Ways to Effectively Use Instagram Polls

First there were stickers, then filters and now polls. Instagram polls are a light and easy way for fans to engage without too much effort on their part.  As with any social tactic there are best practices. We dive into three ways to effectively use Instagram Polls for your business.

 

Most Popular Hashtags of 2017

Most Popular Hashtags of 2017

Hashtags continue to play an important role on social media especially in today's politically charged environment.  We dive into the top 4 hashtags of 2017.

Instagram: When to Post, Create a Story, or “Go Live.”

Instagram: When to Post, Create a Story, or “Go Live.”

Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.

Facebook's War on Brands: Now What?

Facebook's War on Brands: Now What?

Mark Zuckerberg declared yet another cut for organic reach on Facebook for publishers and businesses. The move occurred as people felt they were seeing less of the content that matters from friends and family. We've pulled a few survival tips for brands to weather the storm.

Social Media Resolutions for 2018

Social Media Resolutions for 2018

Social is always changing, and we, as marketers, need to adapt with the ever fluctuating algorithm or network du jour.   There's no better time than a new year to ask yourself how you can step up your social media game. From great visuals to better community management, we break down five good social media habits for 2018.

4 Ways to Leverage Hashtags for Your Brand

4 Ways to Leverage Hashtags for Your Brand

We all know what hashtags are by now, but there’s an art form to using them effectively. From what’s trending to branded hashtags, we take a look at four ways you can best leverage them for your brand.

Our Picks for Royalty-Free Stock Images and Video

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Our Picks for Royalty-Free Stock Images and Video

We’ve all been there — you find the perfect image for your social post, go to upload it and then find out it’s plastered with copyrights, royalties and more. It’s safe to say that finding stock images and video you can *actually* use can be a struggle. Check out our favorite websites below that are free and easy to use.

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Easy Steps to Creating a Content Calendar

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Easy Steps to Creating a Content Calendar

Promoting your business on social media can seem simple — post a photo, add a hashtag or two and call it a day. But, there’s a lot more that goes into it. From strategic messages to content that resonates with a target audience we’ve pulled together four tips that will help you reach your business goals.

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3 Steps to Leveraging Positive Reviews on Social

3 Steps to Leveraging Positive Reviews on Social

Whether it’s a tweet, Facebook review or snapping a photo on Instagram, fans will be the first to share their (sometimes brutally honest) opinions about a brand on social media. And a fan’s opinion can sometimes trump the brand’s, so a nice word from a third party can go a long way. We’ve pulled together three steps if you want to leverage that review.

The Latest in Digital: Spirits Edition

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The Latest in Digital: Spirits Edition

Digital marketing continues to grow, and the spirits industry is also getting on board with caution.  While it can be a bit tricky (i.e. following people who are definitely over 21, promoting responsible drinking… the list goes on), it can be seriously beneficial when done correctly. Check out these four ways spirits are making a splash in digital.  

  1. Johnnie Walker + Amazon Echo: Johnnie Walker has a new best friend, and her name is Alexa. They’ve teamed up with Amazon Echo so you can discover your whisky IQ or find a blend that works for your taste and budget, all without even leaving the couch. Welcome to the future, y’all.  

  2. Budweiser + Lyft: A big part of digital efforts for spirits is promoting safe transportation, and Budweiser is taking it to the next level. They’ve partnered with Lyft to offer a coupon code on their social media so that fans can get home safely for free. 80,000 rides will be offered by the end of 2016. Props to Budweiser!

  3. Malibu + Snapchat: Venturing to Snapchat has been a scary thought for liquor brands, with a large chunk of users being under the age of 21. However, they’ve have started to dip their toes in the water by sponsoring filters. Earlier this year, Malibu created a Memorial Day filter complete with a cocktail and text stating, “For 21 plus. Drink responsibly.” As the Snapchat audiences grows up, we’ll be seeing a whole lot more of where this came from.

  4. Jim Beam + Virtual Reality: Last year, Jim Beam used virtual reality to promote their Devil’s Cut Bourbon, taking consumers on a virtual bourbon roller coaster ride. After they take off the headset, the virtual shot glass becomes a real shot glass. It’s time to sample bourbon, the 21st century way.

What spirits brands have you seen making serious digital moves? Chat with us in the comments below.

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The Battle of the Stories: Instagram vs. Snapchat

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The Battle of the Stories: Instagram vs. Snapchat

First Snapchat, now Instagram. It’s safe to say that 24-hour stories are the name of the social game these days. So which one do you use? What’s the difference? How do you even use them? No worries. We’re here to give you some insight so you’ll not only be a pro at Stories, but know why you should be using these platforms for your business.  

The “Story” Process

Aside from clicking on a different app from the home screen of your phone, the process of creating and sharing a story is very similar.

For Snapchat, you simply open the app, snap a picture or video and add it to your Story. Of course, before you click send, you’ll want to select a duration for the picture and add a caption or drawing. Oh, and you can’t forget about that dog filter and a bitmoji if you want to make it elaborate. Once you’ve added it, you can view your Story and others by swiping left.

Instagram Stories on the other hand, are newer and will feel different and similar all at once. In order to create your Story, click the plus button in the top right corner to access your camera. Here, you can either take a picture or add a photo from your Camera Roll from the past 24 hours. After you’ve chosen your photo or video, add a caption or drawing and add it to your Story. Yes, it’s that easy… and alike. Now, take a look at the top of the home screen on each app. That’s where you’ll find your Story and well as others.

So What’s the Difference?

Besides the silly filters and a handful of geotags, Instagram made their Story feature almost identical to Snapchat’s. The main difference? One Business Insider article says that it’s all about content creation creation versus content consumption. When you open Snapchat, you’re prompted with your camera, basically screaming at you to snap a photo of what’s happening right at that moment. When you open Instagram, other Stories are nicely aligned at the top, just asking to be opened, so you’re more likely to open those first before venturing to create one of your own.

Why You Should Use Stories

Whether you choose to go with the original 24-hour creator, Snapchat, or opt for the new kid on the block, Instagram, we suggest choosing at least one. They give your brand the opportunity to offer a behind-the-scenes view of the company — something that fans crave. Show your polished side of the company on the traditional feed, and give the behind-the-scenes angle on your Story. As with anything in social it is best to test and learn. If you see higher fan interaction and engagment incorporate more stories into your content strategy. Which platform will you choose? Let’s have a discussion in the comments below.

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