You may be short on character space but there are a few steps you can take to comply with the latest TTB social media guidelines. Here’s how to make your bio work hard for you:
Drink responsibly. Whether you keep it short and sweet or come up with your own clever way of saying it, including a responsibility message is key.
Mandatory. From your ABV to where you are produced and what type of spirit category you fall in, outlining a mandatory statement in your bio will keep you on the up and up.
More Info. If you are struggling to fit in privacy statements or content guidelines, include a shortened link to a webpage that lays out the information.
Keep in mind About pages on a network like Facebook are going to offer more room than Twitter, Instagram or TikTok. Let us know how you’re staying compliant in the comments below and follow us on social for more tips!