As Influencer Marketing continues to grow so does the industry as whole. From new software to more sophisticated ways to amplify creator content the influencer industry is growing up. Whitelisting, putting paid brand dollars behind an influencer post from his/her account, is one way you can put paid ad dollars behind influencer content to reach more people. Here are three things to consider when you whitelist.
Make sure it’s the right partnership. You want to make sure the influencer aligns with your brand values and that their fans would also be potential customers of your product. There’s no magic bullet to do this but you can evaluate the types of content the influencer has posted in the past and how it performed as well as ask for the demographics of followers. Using a gut check too of does this influencer feel like someone who would authentically use/buy my product is also a great place to start.
Get the right access. In order whitelist the influencer will need to grant you access to their account. The influencer will need to grant the brand advertising permissions on Facebook Ads Manage.
Determine the right spend. You most likely will need to pay a creator an increased fee if you are going to whitelist their content. That said, the power of having it come from a third party (influencer) versus a brand account may be well worth it. While costs will range based on an influencer’s engagement rate and account size, make sure you negotiate that up front as you are setting up the partnership.
What other tips do you have for influencer whitelisting? Drop them below and be sure to join in on the conversation on social.