Social media can be a great awareness tool, but there’s no reason your posts can’t translate to sales. After all, nearly half of people surveyed by Instagram, use Instagram to shop weekly. We share four tips for social commerce to drive more sales in the new year.
Tag your products in photos. Social has become so visual that often eyes go to the photo first versus the caption. By linking your social accounts with your online web store, think Shopify, you can then tag products on images.
Show your product in action. Create video or eye-catching photos that show people using your product in clean, easy-to-understand ways. Visually tell your potential customers how their life will be better if they purchase your brand. It’s all about the brand benefits.
Get your product in the right hands. If executed correctly, influencers are a great third-party endorsement, and they tend to be best in class when it comes to creating content. By developing paid or trade-for-mention partnerships you can tap into influencers’ audiences versus focusing solely on your own brand page. Think of it as a magazine feature versus your own website blog. You may also think about ambassadors (avid customers) or an affiliate program where those who do generate sales from their posts get rewarded.
Paid placements. Compared to TV or print, social media is one of the most cost effective methods of advertising. By setting up ads that have the goal of driving web traffic you only pay when people click from your social channels directly to your online store. Be sure to track website sales while ads are running and see the lift. As always, adjust audiences, targets and creative as you learn what works best.
Here’s to driving more sales, awareness and community in 2022. If you have a great tip that’s worked drop it in the comments below!