State of Social December 2021

Eat. Drink. Social.

Looking for the perfect gift? Check out these bourbon recommendations in sixty seconds or less. We chat with Steve Higdon @60secondbourbonreview on our latest episode of Eat. Drink. Social. Steve has amassed more than 58,000 followers on TikTok and is taking his loyal audience in a new direction with the Big Bourbon Club.

Check out Eat.Drink.Social. here or wherever you listen to podcasts, and visit IPG--our influencer and PR division--to read about more food and beverage influencers.


Cheers to Influencers + Holiday Cocktails

Double Espresso, Dutch Caramel, and Chocolate, oh my! We helped Van Gogh Vodka spread the word about their holiday cocktails by sending a sampler pack to influencers in key markets. Influencers created polls and shared their cocktail creation during the key holiday time period.

If you’re interested in generating buzz for your brand, set up some time to talk.


New Features

  • Instagram now offers a badge feature on live streams for all eligible creators looking to monetize their content. 

  • Facebook has expanded its Neighborhood feature, enabling users to join specified local communities. 

  • TikTok rolls out a new tipping feature outside of the livestream gifting that is already supported.

  • Instagram announces the start of shopping broadcasts for the holidays.


Happy Holidays from Team GS