She started as a foodie herself and then turned her passion into a job. Katy Coffield, the founder of Foodie Tribe (@foodietribe), has established a stable of more than a thousand foodie influencers worldwide. Listen in as we talk to Katy about what makes a quality influencer, why she enjoys working with micro-influencers and what she feels makes a good brand partnership.
To hear more about food & beverage marketing, subscribe to our podcast on Apple Podcasts or wherever you may listen.
The Numbers Behind LinkedIn
Professional Networking is on the rise. It’s important for both companies and professionals to establish a strong presence and profile on LinkedIn. Here are a few numbers behind the growing platform:
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Senior level influencers make up 90 million users, while 63 million occupy decision-making positions.
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23% of millennials (87 million) currently have a LinkedIn Profile.
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Over 50% of all social traffic happens on LinkedIn, when compared to B2B sites and blogs.
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When it comes to their digital marketing mix, LinkedIn is utilized by 92% of marketers.
With over 500 million users, only 3 million share content weekly.
New Features
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With the exception of photos, Twitter has removed precise location sharing from all Tweets.
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LinkedIn is launching a new feature that helps users prepare for job interviews with tips, questions and advice from professionals.
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The ability for influencers to tag products is being beta-tested by Instagram. Tagged products will lead users to in-app shopping.
Facebook will launch Libra, a new form of cryptocurrency, next year. Users can use Libra to purchase products and features on Facebook, Instagram and Whatsapp.
This Month’s Spotlight: The Buffalo Rose Restaurant
The Buffalo Rose has been part of Golden, Colorado’s history since 1859 as a saloon, music venue and most recently a restaurant. With an impressive new interior, patio area (complete with retractable roof) and diverse menu, the Buffalo Rose Restaurant opening was anticipated by Golden and Denver community members.
To gain excitement for the launch we created a social presence for the restaurant to separate it from the music side of the business. The new pages also provided an opportunity for patrons to check-in and leave reviews. We worked with Yelp, TripAdvisor and Google to secure location pages and put our best foot forward with professional photos of the venue and food. To raise awareness we reached out to traditional media gaining coverage from “The Denver Post”, “Westword”, “The Denver Channel” , “303 Magazine”, "Eater" and more. The restaurant also garnered social buzz on Instagram from local influencers like Visit Golden, MTN Town, OCN Drinks and Colorado Checklist.
The soft opening night was packed and we’re excited to see a new chapter in The Buffalo Rose’s history.
How to Pick a Good Influencer for Your Campaign
Influencer marketing is becoming mainstream with more marketers devoting dollars and attention to the effort. While it’s definitely a buzzword in today’s marketing world, it’s also proven effective - a recent study said that nearly 50% of consumers are more likely to try a product that’s been reviewed by influencers. The problem? Many marketers don’t know where to start and who to work with to get the best results.
We’ve pulled together four criteria in our latest blog post to help you narrow down which influencer to select as you consider your next campaign. Read More…