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Social Strategy

State of Social (July 2019)

State of Social (July 2019)

International Foodie Management, The Buffalo Rose Restaurant and Influencer Marketing Tips!

Social Media Tips: Frequency and Best Time to Post

Social Media Tips: Frequency and Best Time to Post

Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.


Easy Steps to Creating a Content Calendar

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Easy Steps to Creating a Content Calendar

Promoting your business on social media can seem simple — post a photo, add a hashtag or two and call it a day. But, there’s a lot more that goes into it. From strategic messages to content that resonates with a target audience we’ve pulled together four tips that will help you reach your business goals.

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3 Ways to Find the Right Social Influencers

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3 Ways to Find the Right Social Influencers

To the rest of the world, an influencer is a celebrity who endorses a product, or who pops up on a commercial for a popular product. But in the digital world, it’s all about social influencers — real people, with real influence in their field. It’s a marketing tactic that’s still relatively new and not always easy to execute. Why? Because choosing experts that matter in your field or to your business can be a challenge. We’ve pulled together three ways you can find the influencers who matter in your business.

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Beyond the Booth: Social Media for Trade Shows

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Beyond the Booth: Social Media for Trade Shows

Social Media has breathed new life into the old school trade show. From hashtags to live videos, exhibitors and attendees are able to extend their reach far beyond the booth. Here is a check list of pre-, during and post-activity for the shows.

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4 Steps to Getting Social Right on Packaging

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4 Steps to Getting Social Right on Packaging

When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.

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3 Good Social Media Habits to Try in the New Year

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3 Good Social Media Habits to Try in the New Year

Have you made your New Year’s Resolutions yet? Hitting the gym or cleaning up your diet may have made the list for 2017, but we have a few other ideas to grow your brand’s online presence. Take a look below for three easy and achievable social media habits to hold yourself to in the new year.

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Push for Purpose, Social Media Content that Drives Results

Everyone is in a different place in their social media evolution. At one end of the spectrum you have those who just want to push out content to check the box and the other end is those who push for purpose, otherwise known as creating content that drives results. You have to start somewhere, but if you're going to invest the time, money and energy into participating in social media you may as well make it count. Here are some questions to ask yourself to see where you fall on the spectrum.

1. Do you post because you have to or because you want to?

2. Do you hold social media accountable for driving results? Is there any measurement?

3. When you create content do you do so with a business goal in mind?

I wouldn't solely rely on social media as my one and only marketing strategy, but if done right, it can be an effective tool in helping you to achieve your goals. That said, you have to believe in social media and approach it in the right manner for it to work.

Where do you fall on the spectrum?

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Three Social Media Pitfalls to Avoid in 2015

The landscape of social media is constantly changing. The networks are changing how they serve up content, consumers expectations are changing around the quality of content posted by brands, and the skillset of what's needed to do social media well is changing. Good job security for those in the know, frustrating for those who don't have the time to keep up. To help navigate, here are three pitfalls to avoid in 2015 on social media.

1. If you post it, they will come.

As more businesses come on board, there is more clutter than ever in people's newsfeeds. The content you create not only has to be quality to stand out, it will also need to be supported with advertising. Facebook has decreased organic reach for the last few years and has publicily come out saying: "The free ride is over in 2015." You could have 10,000 fans but only 1 - 5% are ever seeing your content. The Solution? Set aside ad dollars in this year's budget, even if it's a small amount. You can throw $5 behind a Facebook post and reach the right audience efficiently. Don't forget, Facebook knows more about your interests and life events than some of your closest friends. As a marketer you can use that information to your advantage.

2. Telling your story in words.

The brain processes visuals 60,000 times faster than text. Standing out on social starts with a great image. Once you pique someone's interest then they may read what you have to say. Be sure to line up the right partners - photo, video and graphic design, when creating content in 2015, and think about how you can tell your story in a visual manner. If budget is tight consider inexpensive stock photography on sites like canva.com

3. Being too trendy, a.k.a. jumping on every trending topic.

When social media first started marketers were told not to "hard sell" on social. They were taught to be fun, light and casual, which led to a slew of "Happy Friday" and "National Cookie Day" posts. In 2015, you need to think of social media as a series of circles - what's relevant on social (the current conversation), what's relevant to your brand (your business objectives or story) and that magical area that intersects. If talking about a certain holiday or topic is an awkward fit, don't push it. Twitter users slammed the Seattle Seahawks for tweeting out a MLK quote with a photo of one of its players, they didn't see the connection, yet revered Krispy Kreme for a tweet which read: "Ours are fully-filled" after the deflate gate episode. No matter what the hot topic, your content should drive business results and should be relevant to your brand story in 2015, if not fans will let you know.

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Facebook's Future. Let's not panic yet.

There's been a lot of talk around teens leaving Facebook, and if you're a brand that's targeting teens that's cause for concern. But if you're a brand targeting teens, my guess is you've seen it coming. Heck, even Facebook has seen it coming. They've offered to buy Snapchat. They tried to launch Poke. They purchased Instagram. The writing has been on the wall for awhile and while Zuckerberg may be many things, stupid he is not. For those not targeting teens your target demo is most likely spending an inordinate amount of time on Facebook. Look at all the stats and Facebook still reigns king. Will it in five years, ten years? Who knows? But you can't predict the future. It's like hesitating to advertise on a certain TV show because you're not sure it will be popular three years from now.

What you should be doing is focusing a majority of your efforts where your customers are spending their time now. Not where you think they may be five years from now, and not panicking. Don't get me wrong, there's nothing wrong with preparing for the future. You should be thinking about how to collect data from your Facebook fans. Get their information in your database so if you do ever jump ship from Facebook you can stay in touch. But don't let a few articles, whether it be the crazy Princeton infectious disease study or the fear-based "teens are leaving" headlines, drive your marketing plan. Get a grip, stay calm and talk to your customers while they're still checking the newsfeed.

 

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Social Media Demographics - 2014

The first step in launching a social media presence is to select the right network. At the end of the day you want to be where your audience is spending time, which means taking a look at a variety of factors including demographics. The Wall Street Journal reported on a recent Pew Research study breaking down the various networks by ethnicity.

  • You'll see Facebook is pretty representative of the overall U.S. Internet population.
  • Instagram and Twitter however pop for being a bit more diverse.

Be smart about your social presence and be where your customers are spending time.

 

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