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Be on the Lookout: Checkout on Instagram

Be on the Lookout: Checkout on Instagram

If you think about it, the changes that e-commerce has seen over the last two decades are beyond extraordinary. With the introduction of Amazon and eBay in the late 90s, to the digital marketplaces that are utilized in countless apps and websites, e-commerce is evolving right in front of our eyes. (Read more)

4 Steps to Getting Social Right on Packaging

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4 Steps to Getting Social Right on Packaging

When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.

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January’s Latest in Digital: Spirits at CES Edition

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January’s Latest in Digital: Spirits at CES Edition

Who knew so much technology went into crafting a good drink? The beverage alcohol category made a splash at CES with tech that helps consumers master ‘hometainment’ - entertaining at home instead of going out for drinks and dinner. Check out our favorite industry gadgets featured at CES 2017 below.

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A Tale of Two Trash Companies: Lesson in Marketing

Moving to a rural area was a new experience. Joining a water co-op, an electric co-op and needing to decide between two trash companies, yes, even trash pick-up was now my responsibility. After asking neighbors we picked one out of the two companies who serviced our area. A 50/50 bet, what could go wrong? Everything ran smoothly until the snow storm hit, and our trash sat, and sat, and sat at the end of the driveway, only to be scattered across the neighborhood as the wind picked up.

Service continued to decline after the storm, going from Sunday night pick-up to Monday afternoon to later. As I watched my full trash can out the window on this Tuesday morning I had already determined I was going to switch companies. Trash shouldn't be this much work.

That's when something happened...Their competitor who services the neighborhood saw my trash can, emptied it and left a business card under the lid. It was a brilliant move for several reasons:

1. They saw an opportunity, anticipated my needs and took action. Right place at the right time.

2. They were willing to give a little in order to gain a customer for the long haul.

3. They made it easy to switch by leaving key information right where I needed it.

Looking to build your business? Ask yourself how you can do the same for your prospects. Meanwhile, I'm giving the folks at Sweetland, my new garbage company, a call today.

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