STATE OF SOCIAL (MARCH 2020)

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Eat. Drink. Social.: Women in Whiskey

For Women’s History Month, we talk to Kentucky’s first female master distiller, Marianne Eaves, on Eat. Drink. Social. We see how she’s still using her distilling talents today and the role social media played as she decided to make a major life change.


Featured Event: Cooking with Chibo

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Imagine cooking alongside your favorite foodie influencer. We helped GE Appliances’ new start-up, Chibo, launch their interactive live-stream cooking experience by connecting them with a wide array of Instagram foodies who were eager to cook alongside their fans. We also promoted select classes through traditional PR securing a feature in Louisville Business First and WLKY.


New Features

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TikTok adds sticker pinning to its video features and links in bio. Networks continue to “borrow” from one another.

Facebook launches a new Pinterest-like app called Hobbi to connect people by interests.

Need more characters in your tweet? Twitter made it easier to thread multiple conversations.

Instagram now lets you know which fans you interact with the most and the least.


To Try in March: Join the group...Facebook Group

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Facebook organic reach may be down but groups still get great reach and have been pushed by Facebook leaders. We take a look at three ways your brand can take advantage of groups in our latest blog post. Read more here...