Eat. Drink. Social.: Diversity on Social
Between Pride Month and the Black Lives Matter movement, social has seen an increase in conversations around diversity. We pause our usual food-and-drink-related content on this recent episode of Eat. Drink. Social. to tackle an important topic: how brands should integrate diversity into their social content in a thoughtful manner. Tune into our episode with Kenyatta Bosman of @QueerKentucky to learn more.
Featured Event: Keeping Businesses Safe
If there’s one word we’ve heard over and over this pandemic, it’s the ability to pivot. Louisville-based skincare company Moss Hill pivoted from soaps and lotions to hand sanitizer and hired Go Social to get the word out. We used PR to get them coverage in local media outlets like WDRB, Business First, BestLife, and Louisville Magazine, and positioned them as experts to national media, all while linking back to their site for sales. We also tapped social influencers to help spread the word and link directly to Moss Hill’s website.
New Features
Facebook has added a new account switching option to make it easier for businesses to stay on top of customer queries in Messenger.
In a response to COVID, Facebook has released its ninth app, a crowd-sourced predictions platform called Forecast. Great if you’re in insights.
Twitter has launched a new list search option providing more options for users to find relevant topics to follow.
In efforts to keep Pinterest at bay, Google has released a new Pinterest-style app called Keen.
YouTube is updating its FameBit influencer marketplace to BrandConnect to help facilitate more effective influencer marketing deals.
To Try in July: Instagram Giveaway
Giveaways are one way to build up your follower base on Instagram, but you’ll want to make sure they’re the right followers and not just sweepstake junkies. We offer up tips on how to run a successful giveaway--from prizes to partners--in this month’s blog post.