Eat. Drink. Social.
Getting in the spirit early this month with a throwback to our interview with Kaci of the @HomicidalHomemaker. Good influencers have a niche and Kaci found hers in her love for Halloween. Listen to her top horror movie pics, spooky-yet-tasty food ideas, and her tips for growing engagement on this episode of our podcast Eat. Drink. Social.
Be sure to also check out our most recent interview with Indiana-based @picsandpours, a whiskey influencer whose account has led her to work with top whiskey brands and paved a role as a reviewer for Whiskey Consensus.
IPG Spotlight
Before summer totally disappears, we were tasked with showing the versatility of Toadfish Outfitters’ Non-Tipping Can Cooler on a new brand channel: TikTok. We reached out to paddleboarders, surfers, and anglers to show what the brand could do on the water, generating tens of thousands of views for the brand on a new channel.
While TikTok does skew young for beverage/alcohol, stats show that it gained more views during the shutdown, so the network is one to watch.
To Try in October: Instagram Bio Link
You only get one link in Instagram (in your bio), so make it work harder for you. From a sales funnel to third-party programs, we take a look at how you can best maximize that link opportunity in this month’s blog post.
New Features
Facebook Business Suite was recently launched to help businesses manage their Facebook and Instagram presence from one app.
Instagram has announced some new updates for its Reels functionality, including longer clips of up to 30 seconds and improved video editing tools.
TikTok has added a new ‘Stitch’ feature that lets users re-use snippets of other people’s video clips.
Facebook is testing a new listing of hashtag usage metrics within the post composer when recommending relevant tags to add to your post.