People's brains process visuals 60,000 times faster than text. In the world of social media this is becoming increasingly important as newsfeeds become more cluttered. You need to start telling your story through pictures. As someone who has more training in copy writing than photography or graphic design, this was a tough fact to face but one that I needed to in order to keep engagement high and clients happy. So what to do?
Well you could take your own photos. After all anyone with a smartphone is a photographer these days. Or you could rely on an expert, you know people who were trained to do this. I'm not saying iPhone photos are horrible. An iPhone image is better than no image at all, but look at the difference between my photo and the photographer I hired for a restaurant client.
Same dish, same day but she got the better angle, the better lighting and ultimately the better engagement on social when I posted. That's why I've been quietly gathering partners in the areas of photography, graphic design and video. I come up with the creative concepts and they execute. Stay tuned as more visual social unfolds.