In the Wild, Wild West of social media, brands are constantly changing their tactics to keep their followers’ attention. From pay-to-play content to Instagram takeovers, where a brand hands over the keys to its account, businesses are getting creative to combat algorithms and clutter.
Meet the Influencer: Fabulous in Fayette
Meet the Influencer: Whitney Scheibel of @fabulousinfayette shares why she started her account and what makes a good post.
Nashville Food Influencers
It’s no secret that food and beverage marketing is being shaped by influencers. In fact, stats are showing that micro influencers have the trust of their audience and the ability to inspire more engagement. If you’re a food or beverage brand you may want to take note of these top accounts in the Music City.
Social Media Tips: Frequency and Best Time to Post
A Spirited Discussion: The Latest in Craft
We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.
Facebook’s Algorithm: 3 Best Ways Brands Can Win
Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.
4 Social Media Writing Tips
Most Popular Hashtags of 2017
Facebook's War on Brands: Now What?
How to Leverage Social Media for Last Minute Holiday Sales
4 Tips to Take Your Instagram to Pro-Status
4 Ways to Leverage Hashtags for Your Brand
The Latest Tech Plays in Beverage Alcohol
4 Features You Should Use on Workplace by Facebook
Our Picks for Royalty-Free Stock Images and Video
We’ve all been there — you find the perfect image for your social post, go to upload it and then find out it’s plastered with copyrights, royalties and more. It’s safe to say that finding stock images and video you can *actually* use can be a struggle. Check out our favorite websites below that are free and easy to use.
4 Tips to Creating an Effective Instagram Story
Ever since Instagram launched their Story feature in 2016, brands and influencers have been all in, but like any other social trend, there’s a learning curve to posting the perfect Story. Unlike a normal social post, an Instagram Story only lives 24-hours and then it's gone, so we've pulled together four tips on how to make your next Story count.
Beyond the Booth: Social Media for Trade Shows
4 Steps to Getting Social Right on Packaging
When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.
Live from Social: 4 Live Video Platforms to Test
By now, you probably know that live video is taking over social media. It was one of the largest trends of 2016 and will continue to grow, at least until the next trend takes hold (which in the world of social could be seven days). To help you wrap your head around the world of live-streaming, we take a look at four platforms you may want to consider.