Meet the Influencer: Whitney Scheibel of @fabulousinfayette shares why she started her account and what makes a good post.
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It’s no secret that food and beverage marketing is being shaped by influencers. In fact, stats are showing that micro influencers have the trust of their audience and the ability to inspire more engagement. If you’re a food or beverage brand you may want to take note of these top accounts in the Music City.
We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.
Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.
When it comes to social copy for business, it’s important to know how to craft content. We discuss four ways to hone your communications so you can reach your goals.
Hashtags continue to play an important role on social media especially in today's politically charged environment. We dive into the top 4 hashtags of 2017.
Mark Zuckerberg declared yet another cut for organic reach on Facebook for publishers and businesses. The move occurred as people felt they were seeing less of the content that matters from friends and family. We've pulled a few survival tips for brands to weather the storm.
In case you haven’t started your holiday marketing early, we discuss last minute options on how to use social media to drive holiday sales this season. Consumers turn to social media for gift ideas and discounts more now than ever before, so be a part of that conversation.
We all know what hashtags are by now, but there’s an art form to using them effectively. From what’s trending to branded hashtags, we take a look at four ways you can best leverage them for your brand.
From selling to serving, we’re seeing beverage brands leverage new technology to connect with consumers. Check out our top five below.
More productivity? Better communication? Coworkers staying connected? This is music to business owners’ ears. Workplace by Facebook is a new feature that lets your team connect on a whole new level, and we’re breaking down four of its features you need to try out below.
We’ve all been there — you find the perfect image for your social post, go to upload it and then find out it’s plastered with copyrights, royalties and more. It’s safe to say that finding stock images and video you can *actually* use can be a struggle. Check out our favorite websites below that are free and easy to use.
Ever since Instagram launched their Story feature in 2016, brands and influencers have been all in, but like any other social trend, there’s a learning curve to posting the perfect Story. Unlike a normal social post, an Instagram Story only lives 24-hours and then it's gone, so we've pulled together four tips on how to make your next Story count.
Social Media has breathed new life into the old school trade show. From hashtags to live videos, exhibitors and attendees are able to extend their reach far beyond the booth. Here is a check list of pre-, during and post-activity for the shows.
When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.
By now, you probably know that live video is taking over social media. It was one of the largest trends of 2016 and will continue to grow, at least until the next trend takes hold (which in the world of social could be seven days). To help you wrap your head around the world of live-streaming, we take a look at four platforms you may want to consider.
Have you made your New Year’s Resolutions yet? Hitting the gym or cleaning up your diet may have made the list for 2017, but we have a few other ideas to grow your brand’s online presence. Take a look below for three easy and achievable social media habits to hold yourself to in the new year.
Advertising on LinkedIn is something that both B2C and B2B companies are doing. Why? Because it’s the world’s largest professional network and the knowledge you can gain from advertising with them is nearly infinite. However, a successful LinkedIn campaign isn’t as easy as a click of the button. One common pitfall when advertising on LinkedIn is using the wrong targeting strategies. Read on to find out four common targeting struggles on LinkedIn and how you can fix them for your next campaign.
Digital marketing continues to grow, and the spirits industry is also getting on board with caution. While it can be a bit tricky (i.e. following people who are definitely over 21, promoting responsible drinking… the list goes on), it can be seriously beneficial when done correctly. Check out these four ways spirits are making a splash in digital.
Johnnie Walker + Amazon Echo: Johnnie Walker has a new best friend, and her name is Alexa. They’ve teamed up with Amazon Echo so you can discover your whisky IQ or find a blend that works for your taste and budget, all without even leaving the couch. Welcome to the future, y’all.
Budweiser + Lyft: A big part of digital efforts for spirits is promoting safe transportation, and Budweiser is taking it to the next level. They’ve partnered with Lyft to offer a coupon code on their social media so that fans can get home safely for free. 80,000 rides will be offered by the end of 2016. Props to Budweiser!
Malibu + Snapchat: Venturing to Snapchat has been a scary thought for liquor brands, with a large chunk of users being under the age of 21. However, they’ve have started to dip their toes in the water by sponsoring filters. Earlier this year, Malibu created a Memorial Day filter complete with a cocktail and text stating, “For 21 plus. Drink responsibly.” As the Snapchat audiences grows up, we’ll be seeing a whole lot more of where this came from.
Jim Beam + Virtual Reality: Last year, Jim Beam used virtual reality to promote their Devil’s Cut Bourbon, taking consumers on a virtual bourbon roller coaster ride. After they take off the headset, the virtual shot glass becomes a real shot glass. It’s time to sample bourbon, the 21st century way.
What spirits brands have you seen making serious digital moves? Chat with us in the comments below.
Instagram is constantly changing, and we’re always looking for ways to improve post performance. Here are a few tips for amping up performance in feeds:
Boomerang: If you haven’t heard of this app, we’re sure you’ve seen its Instagram integration in action. A quick scroll past this type of video on your feed will leave you thinking it’s just a short gif or video, but it’s actually a video creator by Instagram that lets you make mini videos that loop back and forth to share with friends. It’s literally a boomerang video. Show your product in action - (ie) some sweet bourbon pouring in and out of the bottle. There’s something mesmerizing about it.
Snapchat Filters: Yes, I said Snapchat. Even though Instagram recently added a 24-hour Story feature scarily similar to Snapchat’s, you’ll still find Snapchat images in your Instagram feed. Why? Because their filters are on another level of quirky, fun and brilliant that Instagram hasn’t quite reached. To get this effect — take a picture in Snapchat with your favorite filter (we’re betting on the dog one), save it and upload it to Instagram. Will this end once Instagram adds filters to their Stories? It’s only a matter of time.
Hiding Hashtags: Too many hashtags can be too much. If you pay close attention to Instagrammers with a decent following, they typically save hashtags to put as a comment versus placing them in the initial post text. Not only does it keep your caption looking clean and crisp, but it also simultaneously puts more eyes on your posts. Work smarter, not harder, right?
Themes: It’s safe to say that Instagram gets held to a higher standard when it comes to the quality of photos, lighting, coloring and overall aesthetic. Whether you go with the same filter each time, pick a color that stands out in each picture or just use a similar photography strategy, the continuity plays well with avid Instagrammers.
Pay-for-play: It was just a matter of time before this hit Instagram. If you advertise on Facebook, you can easily add Instagram to your buy through the Facebook self-service ad platform. Facebook owns Instagram and has managed to double the ad network in six months thanks to this integration. Not only does an buy get your content seen, it’s a great way to grow followers, just make sure your image is beautiful and your message interesting.
What’s your favorite trend on Instagram right now? Talk to us in the comments below.