In the Wild, Wild West of social media, brands are constantly changing their tactics to keep their followers’ attention. From pay-to-play content to Instagram takeovers, where a brand hands over the keys to its account, businesses are getting creative to combat algorithms and clutter.
Instagram: When to Post, Create a Story, or “Go Live.”
Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.
Live from Social: 4 Live Video Platforms to Test
By now, you probably know that live video is taking over social media. It was one of the largest trends of 2016 and will continue to grow, at least until the next trend takes hold (which in the world of social could be seven days). To help you wrap your head around the world of live-streaming, we take a look at four platforms you may want to consider.