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State of Social (July 2019)

State of Social (July 2019)

International Foodie Management, The Buffalo Rose Restaurant and Influencer Marketing Tips!

Be on the Lookout: Checkout on Instagram

Be on the Lookout: Checkout on Instagram

If you think about it, the changes that e-commerce has seen over the last two decades are beyond extraordinary. With the introduction of Amazon and eBay in the late 90s, to the digital marketplaces that are utilized in countless apps and websites, e-commerce is evolving right in front of our eyes. (Read more)

State of Social (September 2018)

State of Social (September 2018)

We take a look at Facebook best practices and reveal our new podcast episode featuring foodie influencers @KyTastebuds. Check out all things social in our latest newsletter.

Is IGTV The Death of Horizontal Video?

Is IGTV The Death of Horizontal Video?

Since cell phone videos became prevalent in society, it was only a matter of time that users preferred vertical video on social media. With the launch of IGTV, Facebook and Instagram recognize this pattern in behavior. Learn about Instagram’s latest update.

Social Media Tips: Frequency and Best Time to Post

Social Media Tips: Frequency and Best Time to Post

Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.


4 Tips to Take Your Instagram to Pro-Status

4 Tips to Take Your Instagram to Pro-Status

Growing your following organically can be a tough task in the over-saturated world of Instagram. Looking for a some tips to polish your account? See below for four strategies we’ve learned along the way.  

4 Tips to Creating an Effective Instagram Story

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4 Tips to Creating an Effective Instagram Story

Ever since Instagram launched their Story feature in 2016, brands and influencers have been all in, but like any other social trend, there’s a learning curve to posting the perfect Story. Unlike a normal social post, an Instagram Story only lives 24-hours and then it's gone, so we've pulled together four tips on how to make your next Story count.  

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The Battle of the Stories: Instagram vs. Snapchat

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The Battle of the Stories: Instagram vs. Snapchat

First Snapchat, now Instagram. It’s safe to say that 24-hour stories are the name of the social game these days. So which one do you use? What’s the difference? How do you even use them? No worries. We’re here to give you some insight so you’ll not only be a pro at Stories, but know why you should be using these platforms for your business.  

The “Story” Process

Aside from clicking on a different app from the home screen of your phone, the process of creating and sharing a story is very similar.

For Snapchat, you simply open the app, snap a picture or video and add it to your Story. Of course, before you click send, you’ll want to select a duration for the picture and add a caption or drawing. Oh, and you can’t forget about that dog filter and a bitmoji if you want to make it elaborate. Once you’ve added it, you can view your Story and others by swiping left.

Instagram Stories on the other hand, are newer and will feel different and similar all at once. In order to create your Story, click the plus button in the top right corner to access your camera. Here, you can either take a picture or add a photo from your Camera Roll from the past 24 hours. After you’ve chosen your photo or video, add a caption or drawing and add it to your Story. Yes, it’s that easy… and alike. Now, take a look at the top of the home screen on each app. That’s where you’ll find your Story and well as others.

So What’s the Difference?

Besides the silly filters and a handful of geotags, Instagram made their Story feature almost identical to Snapchat’s. The main difference? One Business Insider article says that it’s all about content creation creation versus content consumption. When you open Snapchat, you’re prompted with your camera, basically screaming at you to snap a photo of what’s happening right at that moment. When you open Instagram, other Stories are nicely aligned at the top, just asking to be opened, so you’re more likely to open those first before venturing to create one of your own.

Why You Should Use Stories

Whether you choose to go with the original 24-hour creator, Snapchat, or opt for the new kid on the block, Instagram, we suggest choosing at least one. They give your brand the opportunity to offer a behind-the-scenes view of the company — something that fans crave. Show your polished side of the company on the traditional feed, and give the behind-the-scenes angle on your Story. As with anything in social it is best to test and learn. If you see higher fan interaction and engagment incorporate more stories into your content strategy. Which platform will you choose? Let’s have a discussion in the comments below.

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Five Instagram Trends That Are Working

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Five Instagram Trends That Are Working

Instagram is constantly changing, and we’re always looking for ways to improve post performance. Here are a few tips for amping up performance in feeds:

  1. Boomerang: If you haven’t heard of this app, we’re sure you’ve seen its Instagram integration in action. A quick scroll past this type of video on your feed will leave you thinking it’s just a short gif or video, but it’s actually a video creator by Instagram that lets you make mini videos that loop back and forth to share with friends. It’s literally a boomerang video. Show your product in action - (ie) some sweet bourbon pouring in and out of the bottle. There’s something mesmerizing about it.

  2. Snapchat Filters: Yes, I said Snapchat. Even though Instagram recently added a 24-hour Story feature scarily similar to Snapchat’s, you’ll still find Snapchat images in your Instagram feed. Why? Because their filters are on another level of quirky, fun and brilliant that Instagram hasn’t quite reached. To get this effect — take a picture in Snapchat with your favorite filter (we’re betting on the dog one), save it and upload it to Instagram. Will this end once Instagram adds filters to their Stories? It’s only a matter of time.

  3. Hiding Hashtags: Too many hashtags can be too much. If you pay close attention to Instagrammers with a decent following, they typically save hashtags to put as a comment versus placing them in the initial post text.  Not only does it keep your caption looking clean and crisp, but it also simultaneously puts more eyes on your posts. Work smarter, not harder, right?

  4. Themes:  It’s safe to say that Instagram gets held to a higher standard when it comes to the quality of photos, lighting, coloring and overall aesthetic. Whether you go with the same filter each time, pick a color that stands out in each picture or just use a similar photography strategy, the continuity plays well with avid Instagrammers.

  5. Pay-for-play: It was just a matter of time before this hit Instagram. If you advertise on Facebook, you can easily add Instagram to your buy through the Facebook self-service ad platform. Facebook owns Instagram and has managed to double the ad network in six months thanks to this integration. Not only does an buy get your content seen, it’s a great way to grow followers, just make sure your image is beautiful and your message interesting.  

What’s your favorite trend on Instagram right now? Talk to us in the comments below.

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Budgeting for Social Ads

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Budgeting for Social Ads

With the ever changing newsfeed one thing has become apparent, to stay in front of your audience you need to set aside ad dollars. Let's get down to it - so how much is it going to cost?

1. Industry matters.

If you're B2B plan on spending between $1 - $3 per engagement. If you're B2C cost per engagement will most likely run you $.30 - $60. I often say the more "fun" your business is (think food, spirits, fashion), the less money you'll need to spend.

2. Networks matter.

Whether you are B2B or B2C, Facebook tends to be the most cost efficient when it comes to social ads, followed by Twitter and then LinkedIn. This has held consistently true no matter what the industry. Facebook also allows integration of Instagram with its ad platform, so you can target two networks at once.

That said, if you can't find your audience easily through Facebook targeting, it may be worth spending the extra money on Twitter and LinkedIn. At the end of the day you want your message to reach the right people, even if that means fewer people overall.

3. Goals matter.

What's your ask? If you want people to click to an external website you'll probably pay more. If you want people to commit to liking your page versus liking a boosted post you'll also pay a slightly higher premium. The larger the "ask," the more you'll need to budget.

4. Reach matters.

Like any traditional ad buy, the more people you want to reach, the more it will cost you. I recommend a minimum $50 a month ad buy to clients. This allows you to boost two posts a week at $5 reaching around 1,000 - 3,000 people based on your targeting goals.

Social ads are accessible, easy to create and a must in today's world of social media marketing. Make sure you carve out budget to support your content, otherwise you may be talking to yourself.

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Do you really need Facebook ads? Yes.

Remember when Facebook ads used to be a nice to have? If you want to reach even a third of your fanbase those days are over. As Facebook decreases the organic reach of pages you can expect less than 10% of your fans to see your content. Here are a few strategies for tackling the ever decreasing organic reach.  

  • Budget for ads. Simple enough. You need to carve out a certain amount of dollars to get the content that matters most in front of your fans. Whether that be specials sales or a new product. Consider boosting at least one post weekly to keep top of mind. The good news is you don't have to throw thousands of dollars behind a buy, depending on your audience size, sometimes $5 a post will do.

 

  • Diversify. Sure Facebook-owned Instagram will probably follow suit in a year but in the meantime see what kind of organic exposure you can gain. Twitter has an ad product but as of now they aren't "editing" your stream the way Facebook does. That said the Twitter stream moves so quickly it self-edits in a way. Pinterest is testing ads and favoring those with a bit of development prowess - rich pins rule - but you don't have to advertise at this point in order to get seen.

 

  • Create content your fans want to share. Even if a mere 5% of your fanbase is seeing it, if your content is good that 5% may share expanding your reach.

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Social Media Demographics - 2014

The first step in launching a social media presence is to select the right network. At the end of the day you want to be where your audience is spending time, which means taking a look at a variety of factors including demographics. The Wall Street Journal reported on a recent Pew Research study breaking down the various networks by ethnicity.

  • You'll see Facebook is pretty representative of the overall U.S. Internet population.
  • Instagram and Twitter however pop for being a bit more diverse.

Be smart about your social presence and be where your customers are spending time.

 

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