Las Vegas Eats, Colorado Spirits Trail and a Lesson in Yelp 101!
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Las Vegas Eats, Colorado Spirits Trail and a Lesson in Yelp 101!
Whether you’re running a business, sharing your passion or just simply looking for an expert opinion, there’s no shortage of resources to help get you where you need to be...like Yelp!
In the Wild, Wild West of social media, brands are constantly changing their tactics to keep their followers’ attention. From pay-to-play content to Instagram takeovers, where a brand hands over the keys to its account, businesses are getting creative to combat algorithms and clutter.
IG Influencers and new social features. What has Go Social been up to?
Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.
Promoting your business on social media can seem simple — post a photo, add a hashtag or two and call it a day. But, there’s a lot more that goes into it. From strategic messages to content that resonates with a target audience we’ve pulled together four tips that will help you reach your business goals.
To the rest of the world, an influencer is a celebrity who endorses a product, or who pops up on a commercial for a popular product. But in the digital world, it’s all about social influencers — real people, with real influence in their field. It’s a marketing tactic that’s still relatively new and not always easy to execute. Why? Because choosing experts that matter in your field or to your business can be a challenge. We’ve pulled together three ways you can find the influencers who matter in your business.
Social Media has breathed new life into the old school trade show. From hashtags to live videos, exhibitors and attendees are able to extend their reach far beyond the booth. Here is a check list of pre-, during and post-activity for the shows.
When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.
Have you made your New Year’s Resolutions yet? Hitting the gym or cleaning up your diet may have made the list for 2017, but we have a few other ideas to grow your brand’s online presence. Take a look below for three easy and achievable social media habits to hold yourself to in the new year.
A couple of months ago, we shared our favorite ways that the spirits industry is toying around with the digital world, and now, we have a whole new batch for you. From Instagram Stories to Chatbots, these four digital campaigns are worth checking out.
Useful tips for running a successful contest on social media from Louisville-based agency Go Social.
Everyone is in a different place in their social media evolution. At one end of the spectrum you have those who just want to push out content to check the box and the other end is those who push for purpose, otherwise known as creating content that drives results. You have to start somewhere, but if you're going to invest the time, money and energy into participating in social media you may as well make it count. Here are some questions to ask yourself to see where you fall on the spectrum.
1. Do you post because you have to or because you want to?
2. Do you hold social media accountable for driving results? Is there any measurement?
3. When you create content do you do so with a business goal in mind?
I wouldn't solely rely on social media as my one and only marketing strategy, but if done right, it can be an effective tool in helping you to achieve your goals. That said, you have to believe in social media and approach it in the right manner for it to work.
Where do you fall on the spectrum?
The landscape of social media is constantly changing. The networks are changing how they serve up content, consumers expectations are changing around the quality of content posted by brands, and the skillset of what's needed to do social media well is changing. Good job security for those in the know, frustrating for those who don't have the time to keep up. To help navigate, here are three pitfalls to avoid in 2015 on social media.
1. If you post it, they will come.
As more businesses come on board, there is more clutter than ever in people's newsfeeds. The content you create not only has to be quality to stand out, it will also need to be supported with advertising. Facebook has decreased organic reach for the last few years and has publicily come out saying: "The free ride is over in 2015." You could have 10,000 fans but only 1 - 5% are ever seeing your content. The Solution? Set aside ad dollars in this year's budget, even if it's a small amount. You can throw $5 behind a Facebook post and reach the right audience efficiently. Don't forget, Facebook knows more about your interests and life events than some of your closest friends. As a marketer you can use that information to your advantage.
2. Telling your story in words.
The brain processes visuals 60,000 times faster than text. Standing out on social starts with a great image. Once you pique someone's interest then they may read what you have to say. Be sure to line up the right partners - photo, video and graphic design, when creating content in 2015, and think about how you can tell your story in a visual manner. If budget is tight consider inexpensive stock photography on sites like canva.com
3. Being too trendy, a.k.a. jumping on every trending topic.
When social media first started marketers were told not to "hard sell" on social. They were taught to be fun, light and casual, which led to a slew of "Happy Friday" and "National Cookie Day" posts. In 2015, you need to think of social media as a series of circles - what's relevant on social (the current conversation), what's relevant to your brand (your business objectives or story) and that magical area that intersects. If talking about a certain holiday or topic is an awkward fit, don't push it. Twitter users slammed the Seattle Seahawks for tweeting out a MLK quote with a photo of one of its players, they didn't see the connection, yet revered Krispy Kreme for a tweet which read: "Ours are fully-filled" after the deflate gate episode. No matter what the hot topic, your content should drive business results and should be relevant to your brand story in 2015, if not fans will let you know.
People's brains process visuals 60,000 times faster than text. In the world of social media this is becoming increasingly important as newsfeeds become more cluttered. You need to start telling your story through pictures. As someone who has more training in copy writing than photography or graphic design, this was a tough fact to face but one that I needed to in order to keep engagement high and clients happy. So what to do? Well you could take your own photos. After all anyone with a smartphone is a photographer these days. Or you could rely on an expert, you know people who were trained to do this. I'm not saying iPhone photos are horrible. An iPhone image is better than no image at all, but look at the difference between my photo and the photographer I hired for a restaurant client.
Same dish, same day but she got the better angle, the better lighting and ultimately the better engagement on social when I posted. That's why I've been quietly gathering partners in the areas of photography, graphic design and video. I come up with the creative concepts and they execute. Stay tuned as more visual social unfolds.
There's been a lot of talk around teens leaving Facebook, and if you're a brand that's targeting teens that's cause for concern. But if you're a brand targeting teens, my guess is you've seen it coming. Heck, even Facebook has seen it coming. They've offered to buy Snapchat. They tried to launch Poke. They purchased Instagram. The writing has been on the wall for awhile and while Zuckerberg may be many things, stupid he is not. For those not targeting teens your target demo is most likely spending an inordinate amount of time on Facebook. Look at all the stats and Facebook still reigns king. Will it in five years, ten years? Who knows? But you can't predict the future. It's like hesitating to advertise on a certain TV show because you're not sure it will be popular three years from now.
What you should be doing is focusing a majority of your efforts where your customers are spending their time now. Not where you think they may be five years from now, and not panicking. Don't get me wrong, there's nothing wrong with preparing for the future. You should be thinking about how to collect data from your Facebook fans. Get their information in your database so if you do ever jump ship from Facebook you can stay in touch. But don't let a few articles, whether it be the crazy Princeton infectious disease study or the fear-based "teens are leaving" headlines, drive your marketing plan. Get a grip, stay calm and talk to your customers while they're still checking the newsfeed.
The first step in launching a social media presence is to select the right network. At the end of the day you want to be where your audience is spending time, which means taking a look at a variety of factors including demographics. The Wall Street Journal reported on a recent Pew Research study breaking down the various networks by ethnicity.
Be smart about your social presence and be where your customers are spending time.
Wondering what to pay attention to in 2014 on social media? Here are a few things to keep on your radar.
Learn about the top five pitfalls of social media marketing and what you can do to overcome them.
When driving North on I-65 I came across two billboards each a mile apart. The first was for a local mom and pop diner. On it was a picture of food and a call to action - the restaurant's phone number. From what I could tell it wasn't the type of joint you would need to call ahead for a reservation, so why was the phone number featured so prominently? The second billboard was for Burger King. It also had an image of food but in big bold letters it read: Turn right at the next exit. Followed by an arrow. Burger King nailed it. Granted they probably had a support of a large agency, but they clearly understood how the medium (a billboard in this case) worked.
Whether it's a poorly placed QR code or a text heavy Facebook post, people often fail to think about how the medium is being used by their customer. Here are two key questions to ask yourself when developing a campaign:
1. What is the information your customer needs to know?
2. What is the best way to deliver that information on the particular medium you are using?
If you are using mobile use wide ranging methods to reach your customer - less QR codes and Apps and more use of mobile web and SMS. Mobile search is often searching "in the moment" or "on the go." What types of information would your customers need to know as they are heading out to shop, eat, etc?
If you are using social be conscious of which platform you are using. Twitter behaves differently than Facebook which behaves differently than Pinterest. Make sure you are in the right space to reach your customers. On social media, what social currency can you give your followers so they'll help spread the word? Maybe it's a coupon, maybe a recipe or perhaps a bit of trivia. Think about information that is interesting and useful for your fan base while still helping you achieve your business goals.
No matter what the medium, it's important to understand how people are using it and to identify the critical information they need so you can make a sale. Sometimes it's as simple as a big yellow arrow pointing toward your next Whopper.